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The Best and Worst Super Bowl Commercials of 2012

Animals, beer, women in bikinis, aging actors — all the things that one would expect from Super Bowl commercials were present and accounted for this year. TIME grades the ads of Super Bowl XLVI.

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4th Quarter

Kia Optima, ‘A Dream Car. For Real Life’

By Feb. 06, 2012

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Girls in bikinis, Mötley Crüe, a man riding a giant rhino, a gargantuan sub sandwich, ultimate fighting — we’re not sure if this is a parody of a bro-tastic Super Bowl commercial or an actual bro-tastic Super Bowl commercial. We’ll give it the benefit of the doubt, because at least it’s not that Fiat spot.

Grade: B+

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