Pop quiz: When was the last time you thought, I totally want to drink that beer — it’s so blue! Yeah, but the luminous blue bottle is what Anheuser-Busch emphasizes in this “alchemy” spot, about “turning gold into platinum.” The real money shot may be the tight focus on the 6.0%-alcohol label on the bottle’s neck, reminding us that the true alchemy remains turning grain into something that gets you drunk.
Grade: C