Arcade Fire released an album, The Suburbs, that defined the directionless childhood of a generation. So it’s fitting that the band created a music video that is as interactive as the world in which that generation now lives. Set to the song “We Used to Wait” and produced by Chris Milk, “The Wilderness Downtown”, the first HTML5 music video (click on the link for the full experience), lets viewers set their own childhood neighborhood as the backdrop to a teenager as he runs through the streets and dodges virtual trees. Viewers can interact with flocks of black birds and even write sprawling, branching messages to their childhood selves. It’s the first video that truly harnesses the digital age and one of the most personal you’ll ever watch.