There may be no better backstory in the history of music videos than that for the Mark Romanek–directed clip of Johnny Cash’s cover of Nine Inch Nails’ “Hurt.” Filmed just seven months before the Man in Black’s death, the video juxtaposes images of the then 71-year-old Cash with footage of him from his earlier years. Romanek doesn’t romanticize the legendary country star: filming took place at the derelict House of Cash museum in Nashville, and the camera lingers over fruit and flowers in various states of decay (“That’s when I got the idea that maybe we could be extremely candid about the state of Johnny’s health, as candid as Johnny has always been in his songs,” said Romanek). It won a slew of awards, remains many people’s favorite video of all time and tugs at the heartstrings upon each and every watch. By the time it ends, with Cash closing a piano and brushing his hands over it, his epitaph has not so much been written as filmed.
The 30 All-TIME Best Music Videos
Thirty years ago, MTV began to beam a budding art form — the music video — into homes across the U.S. TIME takes a look back at the most memorable clips from three decades' worth of music television
Johnny Cash, ‘Hurt’ (2003)
Full List
1980s
- Talking Heads, ‘Once in a Lifetime’ (1980)
- Michael Jackson, ‘Thriller’ (1984)
- Godley and Creme, ‘Cry’ (1985)
- a-Ha, ‘Take On Me’ (1985)
- Tom Petty and the Heartbreakers, ‘Don’t Come Around Here No More’ (1985)
- Run-DMC, ‘Walk This Way’ (1986)
- Peter Gabriel, ‘Sledgehammer’ (1986)
- Madonna, ‘Express Yourself’ (1989)
1990s
- Sinéad O’Connor, ‘Nothing Compares 2 U’ (1990)
- Nirvana, ‘Heart-Shaped Box’ (1993)
- Nine Inch Nails, ‘Closer’ (1994)
- The Beastie Boys, ‘Sabotage’ (1994)
- Weezer, ‘Buddy Holly’ (1994)
- Jamiroquai, ‘Virtual Insanity’ (1997)
- Missy Elliott, ‘The Rain (Supa Dupa Fly)’ (1997)
- Pulp, ‘This Is Hardcore’ (1998)
- Blur, ‘Coffee & TV’ (1999)
- Björk, ‘All Is Full of Love’ (1999)
- Chemical Brothers, ‘Let Forever Be’ (1999)
- Fatboy Slim, ‘Praise You’ (1999)
2000s
- D’Angelo, ‘Untitled (How Does It Feel)’ (2000)
- Fatboy Slim, ‘Weapon of Choice’ (2001)
- Johnny Cash, ‘Hurt’ (2003)
- The White Stripes, ‘The Hardest Button to Button’ (2005)
- OK Go, ‘Here It Goes Again’ (2006)
- Gnarls Barkley, ‘Going On’ (2008)
- Beyoncé, ‘Single Ladies (Put a Ring on It)’ (2008)
- Lady Gaga, ‘Bad Romance’ (2009)
- Kanye West, ‘Runaway’ (2010)
- Arcade Fire, ‘We Used To Wait/The Wilderness Downtown’ (2010)
