upfronts

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Programming Note: Upfronts, Here We Come

Monday through Thursday is “upfronts” week, when the major broadcast networks (plus some party-crashers like the Turner cable networks) present their schedules for next year to advertisers. (Cable has been holding its own upfronts piecemeal for the past couple of months.)

From the business end of TV, it’s the beginning of a ritual …

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Prime, Chuck: NBC's Pickup News for Next Year

It wasn’t quite the dramatic blitz of announcements that Fox had for us the other day, but NBC‘s 2011–12 schedule is starting to take shape. Among the new series ordered for next season are Smash, a musical described as a kind of grown-up Glee (we’ll see if that’s a contradiction in terms) and the remake of Prime Suspect with Maria …

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The CW's Schedule: More Adding Than Subtracting

The CW was the last broadcast network to announce its fall 2010 slate today, and while Melrose Place is no longer for this world, the news was more about additions: for the first time the network will air originals every night (of the five nights it programs), rather than using “encores” of shows like America’s Next Top Model. One Tree …

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CBS's Upfront: C, B and the S-Word

CBS began its upfront presentation making the vigorous case to advertisers that there is nothing wrong with broadcast TV, with the broadcast TV model, or with the advertisers that support it. CBS chief exec Les Moonves told the assembled admen and -women that he felt “bullish” on the economy. CBS’s sales chief Jo Ann Ross said that, no …

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Turner Upfront: Conan, Plus Some TV Channels

From the perspective of Turner Networks executives, the reason to be at their upfront presentation this morning (which previewed the schedules of TBS and TNT), was “reach.” Even though this is traditionally the week that the big broadcast networks present their schedules, they argued, their cable networks reached enough viewers …

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CBS's Schedule: $#*! Happens, Especially to NBC

This morning CBS announced a new schedule that was probably more interesting strategically than creatively. It has three new dramas (including a Hawaii 5-0 remake), all in some way having to do with law or crime, because this is the Crime Broadcasting System. There’s a new Chuck Lorre sitcom, because this is the Chuck Broadcasting …

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ABC's Upfront: We Want You to Love Us

At the network upfronts, you get a little glimpse of each network’s self-perception, its narrative about its identity. ABC sees itself as the Love Network. There are a lot of things that make up ABC, of course, but the the roll of clips the network played to introduce its upfront were heavy on the love: doctors in love on Grey’s …

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