upfronts

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Upfronts Watch: ABC: Once More, With Feelings

An amazing thing about the TV upfronts is seeing how each of the major networks tries to distinguish itself, while all essentially offering the same thing. In the grand scheme of media, ABC, CBS, NBC and Fox are not all that different. Yes, they each have a certain style and aim for certain audiences, but they each have their …

Today’s Trailer (TV Edition): The Mindy Project

Last November, Mindy Kaling—best known as a writer/producer/actor on The Officetold TIME that she was working on a pilot for NBC, in which she would play an obstetrician-gynocologist. Her mother is just such a doctor, and Kaling said that “there is something inherently funny about being an ob-gyn.” Now she can prove it: a trailer …

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Upfronts 2011: What We Learned

The major broadcast schedule presentations, or “upfronts,” ended yesterday. I’ve given some impressions of the 2011–12 shows we saw previewed this week, but it’s worth repeating that those are nothing more than impressions, based on trailers, which can give nothing more than a thumbnail idea of a show and often a misleading one. Over …

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Upfronts 2011: CBS Keeps It Simple

Every spring, the daffodils bloom in April, kids start playing baseball again, and I get to type the sentence: “Emphasizing the stability of its lineup, CBS announced a fall schedule with just a handful of changes.” CBS is strong, and it is stable; it’s arguably the only TV network left able to put together a lineup like the Big Three …

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