James Poniewozik

James Poniewozik writes TIME magazine's Tuned In column, about pop culture and society. Tuned In, the blog version, is about the stuff we used to call "TV," whether it's in your living room, on your computer or - once the networks figure out the technology and line up the advertisers - in your dreams themselves.

Articles from Contributor

Tuned In Tuned In

TV Tonight: Community-mentum?

I’m not going to tell you to watch Community tonight. Don’t take that to mean I don’t love the show. There have been plenty of encomiums, tributes and pleas written on the show’s behalf over the last three years, some of them by …

Tuned In Tuned In

The Lagging Economic Indicator of TV Shows

Is the U.S. economy in a recovery? I am not the guy to ask. I’m not an economics or a business expert. I read the same jobs-report news that you do and I know we’ve had a couple good ones lately. But I don’t know if the jobs being created are very good, if anyone’s standard of living is increasing, or if it’s sustainable. I don’t know if …

Tuned In Tuned In

SXSW Watch: The Transmedia of Top Chef

One of the TV buzzwords I’ve been hearing this year at South by Southwest is “transmedia.” Which, you may be surprised to find, is not a reference to RuPaul’s Drag Race. It’s the new term of art for using various other media platforms to create entertainment associated with a show, and one of the more aggressive networks at it has been …

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