The Value of This Year’s Oscars Gift Bag Has Just Shot Up to $85,000

All Academy Award nominees get the bag, whether they win a statuette or not

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Oscar statuettes lined-up backstage at last year's ceremony. This year all nominees will receive an $85,000 gift bag, whether they take home a statuette or not

No nominees will leave empty-handed from the Oscars. Marketing company Distinctive Assets has made sure of that with its $85,000 “Everyone Wins at the Oscars Nominee Gift Bag.”

Packed with goodies like a $15,000 walking tour of Japan, $5,000 worth of hair removal and cosmetic surgery, designer lollipops, pepper spray guns and a $2,700 procedure that claims to help a woman’s sex drive, this year’s gift bag racks up to twice the value of last year’s giveaway.

A Distinctive Assets spokesperson told Business Insider that companies have become increasingly interested in providing products to the bag, as it has gained attention among celebrities and in the press.