A poster for the For Your Eyes Only ad campaign in Japan, featuring a Bond who does not closely resemble Roger Moore — but whose skin tone and facial features were considered more appealing to the Asian market. Artwork by Hisamitu Noguchi.
TIME considers the Bond posters — both brilliant and insipid — that have defined nearly two dozen films
A poster for the For Your Eyes Only ad campaign in Japan, featuring a Bond who does not closely resemble Roger Moore — but whose skin tone and facial features were considered more appealing to the Asian market. Artwork by Hisamitu Noguchi.