![](https://entertainment.time.com/wp-content/uploads/sites/3/2012/09/poster-for-your-eyes-only.jpg?w=260)
A poster for the For Your Eyes Only ad campaign in Japan, featuring a Bond who does not closely resemble Roger Moore — but whose skin tone and facial features were considered more appealing to the Asian market. Artwork by Hisamitu Noguchi.
TIME considers the Bond posters — both brilliant and insipid — that have defined nearly two dozen films
A poster for the For Your Eyes Only ad campaign in Japan, featuring a Bond who does not closely resemble Roger Moore — but whose skin tone and facial features were considered more appealing to the Asian market. Artwork by Hisamitu Noguchi.