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[youtube=http://www.youtube.com/watch?v=fOEbwvbTsTw]
Somewhere in the CBS press release about Undercover Boss’s boffo debut ratings was the claim that this was the biggest debut for any new TV series since the Dolly show in 1987. If you’re like me, you’re thinking, Wow! And also: What the hell was the Dolly show?
I was not watching a …
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Along with last night’s mammoth Super Bowl ratings came the news that 38.6 million people watched the debut of CBS’s new reality show Undercover Boss, in which executives work incognito within their own companies. Did those people see an entertaining, emotional work that celebrated American workers? Or a manipulative, cheesy piece of …
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Last night’s Super Bowl was the most watched program.
Period. Of the night, the week, the year, the Christian era, you name it—at 106.5 million viewers, it broke the record held for 27 years by the finale of M*A*S*H. (Which means that that many people, give or take a few million bathroom breaks, watched that crappy Dodge ad.)
As I’m …
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Toyota has been making a show of contrition for the acceleration problem that led to a massive recall of several of its models, buying a humbled Super Bowl ad and apologizing publicly. But one group of its dealers is working hard to blow any positive credit the company may have earned, pulling its ads from ABC stations to punish the …
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Super Bowl ad duty kept me up late last night without time for Big Love (which, by the way, just got a fifth-season pickup!), and some more pressing duties mean I won’t be able to review “Sins of the Father” soon. So feel free to post your thoughts here, and if I catch up in time, I’ll update this post with mine.
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[youtube=http://www.youtube.com/watch?v=2RyPamyWotM]
My quickie reviews of last night’s Super Bowl ads (all of them, with a few exceptions, 68 in total) are up at time.com. I grade them not as an advertising professional but simply as a guy who watches TV and buys stuff, though I try to take the effectiveness of the message into …
