Roll your eyes if you must. The fact is that 20 years from now, you’re going to remember this as the song of 2012. The YouTube meme, a good-natured, mind-bendingly catchy lampoon (in Korean!) directed at a particular neighborhood of Seoul, turned into a global obsession. Now, how many curious listeners are going to track down more K-pop and Korean hip-hop? Probably not many — but if you’re one of them, you might want to start with G-Dragon’s “Crayon” video.
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