Tuned In

Mad Men Watch: Independence Day

AMC
AMC

SPOILER ALERT: Before you read this post, drive your John Deere riding mower across the living room and watch last night’s Mad Men.

Some weeks it takes some doing to tease out the common theme in the subplots of a given Mad Men episode. Not this week. In “Guy Walks Into an Advertising Agency,” it was promotions: some people got them, and some people got, ahem, cut down.

But before we get into that: last week I did a call-in chat with the good folks at Mediaite, and among other things we talked about the complaints by some fans that not enough was happening in this season of Mad Men. I didn’t have that problem, and to me, I said, it was becoming like the ritual that set in with The Sopranos, in which a few episodes into any given season, fans would start grousing that not enough people were getting whacked.

Well! Let no one say that nobody gets whacked on Mad Men! Maybe weed-whacked, maybe accidentally and maybe not fatally, but the short tenure of COO Guy MacKendrick–a Guy who “walked in” to Sterling Coper but most assuredly did not walk out–was a sufficiently stunningly bloody episode to make up for several episodes of smoke exhalations and brooding looks.

Lois’ takedown of the new British viceroy–just in time for Independence Day–was more than just a shocking moment, though. By putting in place a reorganization, and then suddenly reversing it, it allowed several folks at Sterling Coop the chance to, as Lane put it, “live through their own funerals” and see what the British had in store for them, had John Deere not intervened.

Except for Harry Crane, who continues to inexplicably fall upward, the glimpse was not pretty. Roger was left off an organizational chart, confirming bluntly and graphically that he is an afterthought at the agency he created. (Bert Cooper too–having wrongly anticipated a fat promotion for Don–shows himself to be completely out of the loop now.) Pete, while not demoted yet, got to hear a chilling phrasing of his position (Accounts would be headed by “Mr. Cosgrove. Mr. Campbell for the present”), which may leave him wishing he’d jumped at Duck’s offer.

Don, meanwhile, having seen himself remaining static at best, with a boss committed to cost-cutting over growth, is now left to consider his options. He’s tentative, though, when “Connie” from the country club turns out to be–as much of the Internet figured out three weeks ago–Conrad Hilton. He explains his modest request–a crack at the Hilton account–as not wanting to be like a snake that suffocates by trying to eat too much; but is he really limited by his swallowing capacity, or by his imagination?

Joan, meanwhile, ran up against her husband’s limitations in what was probably Christina Hendricks’ best performance of three seasons. It’s not just how she communicated Joan’s sense of loss and disappointment as she realizes that she’s invested so much in Greg and put up with so much from him, only to have him wash out of his surgical residency. It’s how she takes the news, trying to pin down Greg on the practical terms of their situation–what kind of career can he have now? did they fire him?–as he responds with fuzziness and self-pity. Much as she does later saving Guy’s life, there’s a kind of battlefield competence that kicks in, and Hendricks beautifully shows Joan forcing herself to think clearly through the emotion of the situation, while showing in tiny glances how deep she’s struck.

The irony is lost on no one, of course, that in the middle of her crisis–leaving a job that she’s too proud to tell anyone she now needs because her husband’s fingers have no brains–that Joan ends up being the one to step in coolly and literally save a life by putting a tourniquet on Guy’s leg. It’s her own small declaration of independence.

In the hospital scene between Hendricks and Jon Hamm–for actors playing such important characters, they get relatively little screen time together–what she doesn’t say (that she’s in trouble, that she needs work), and the will she exerts not to say it, is heartbreaking. To bring everything back to The Sopranos again, it reminded me a little of the closing scene in which, after her rape, Dr. Melfi–for very different reasons from Joan, of course–refuses to ask Tony for help.

Poor deceased Grandpa Gene, for his part, has apparently been promoted to the dual positions of newborn baby and terrifying ghost haunting the Draper household. Who knows what thought process leads Sally to think that Baby Gene literally is Grandpa Gene–obviously she’s working through a lot of grief and change. But on some level she’s as perceptive as Don and Betty, and maybe more: something, she picks up, is deeply wrong in this household, and the baby is doing nothing to make it better.

It’s a credit to the writers that I can’t quite decide how much to sympathize with Don or Betty in their final fight. On one level, Betty is right: it’s not a bizarre or unhealthy thing for someone to name a baby after a recently deceased relative. (Though if she doesn’t want Sally investing too much superstitious energy in the baby, she might have reconsidered saying that the baby got “fairies” to get a present for her, a gesture that fools Sally not for a second, though Betty is extremely self-satisfied for it.) On the other hand, to use this name at this time, in the high-handed way she did–part grieving, part belligerently–is not exactly bringing Baby Gene into the world under the most loving circumstances.

At least Don has the presence of mind to drop the fight and go to sit with the baby and Sally, assuring her that the baby will not be anyone but himself. It is going to be a long night.

Now for the volley of fireworks:

* “Fourth of July. Subtle.” Yeah, but I didn’t mind Mad Men using the holiday to show a war between the British and Americans, shot through with storylines about independence and the lack thereof. What was unusually unsubtle was the dropped-like-a-brick mention of Vietnam in the office conversation. It’s plausible that people were starting to talk about Vietnam in 1963, but there are better ways than by kicking off a dialogue, “My dad keeps talking about Vietnam.”

* Loved Moneypenny’s uncharacteristic display of humor: “And Mr. Kinsey, you might want to shave your beard.” “What! Who the hell are you people!” “That was a joke.”

* Speaking of which, if Joan really is out of the picture at Sterling Cooper, I’m going to miss lines like, “I’m going to go home and make a celebratory dinner for my husband. And when you wake up in the middle of the night and wonder what you forgot, don’t call me.” Joan is a freaking samurai–slice, slice, slice.

* Don and Roger’s makeup date at the barber was one of those scenes I’d enjoy just for the atmospherics–the chance to hear Roger hold forth with another line of blarney–but I only realized when reading over my notes that it foreshadowed the episode’s money shot, involving as it did the story of a sheared-off limb.

* Speaking of Roger: this is the man you want around in an emergency, if not to actually handle the crisis, then at least to stand on the side and make dry one-liners about it. “He might lose his foot.” “Just when he got it in the door.”

* I’m a bit disappointed that Guy’s tenure ended up being so short. Once we saw his signature move–telling everyone he meets that he’s heard all about how impressive they are–I was curious to find out more about just what species of weasel he was.

* Was anyone else surprised that Don was upset as he was by not getting the imaginary London job offer? When Bert Cooper first spun the theory, I thought Don seemed, if anything, a little put off by the idea.

* Yes, TIME magazine really did used to make cover subjects out of men like Conrad Hilton. No I do not know if Glenn Beck was presented a similarly framed copy of his cover.

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  • adriaezn

    Do we know if this was Joan’s last episode? I can’t imagine that this could possibly be the end of such a dynamic character/actress…however, her kissing Don on the cheek and exiting the scene in the way she did smacked of her leaving – if not for good – then at least for an extended time…she also wasn’t in the previews for next week’s episode, as far as I could see…

    Also, as this show often flies over my head, I simply assumed the startling mention of Vietnam (and let’s be honest, that’s exactly what it was) to be setting up the scene in which Joan plays field medic in the office-turned-battlefield scenario…regardless, no matter how the show brings up the topic of Vietnam it is going to seem cheesy in some way – as it is an issue that dominates Americans’ memories of the era…it’ll be a true test of the show’s greatness to see if it can deal with the topic in a way that doesn’t seem overdone without paying the conflict the amount of respect/attention it is due…there are so many things happening in this time period – the test is how to bring them into the character’s lives without it dominating any given scene or situation – which Mad Men seems to be struggling with the past few episodes (Marcus Garvey, now this)…but only time will tell

  • dfleishman

    (Accounts would be headed by “Mr. Cosgrove. Mr. Campbell for the present”)

    I thought this line was delightfully ambiguous… I heard it as “Mr. Cosgrove, Mr. Campbell– for the present” as they were both presently listed on the org chart.

  • http://twitter.com/poniewozik James Poniewozik

    It was ambiguous, but I rendered it this way because Guy’s pause was more the length of a period than a comma–enough that I would be nervous if I were Pete.

  • nycgeoff

    You say that Harry keeps falling upward – I believe it’s more that he made one inspired choice: switching to TV. Now he’s rising as TV does (he’s got another good 20 years or so). Ken seems like the character that falls upward. We never see him sweat, yet he effortlessly does what Pete toils for (c.f. the story in the first season).

    Also, as we talk about different attitudes towards women and African-Americans, how about the British attitudes towards the disabled (“how will he golf?”)

    Finally, as Chekhov said, you can’t bring a riding lawnmower into the first act if you don’t use it in the third.

  • michlaw

    Here’s something else to like about this show. In a lifetime of seeing shows on TV about families (I’m over 40), I do not remember ever seeing a woman post pregnancy who did not magically return to her pre-pregnancy size within moments of childbirth. (The most egregious example from modern TV that comes to mind is the character of Rachel on Friends.) I just have to say how amazed I am that January Jones is still padded for her role as Betty. And as a mother of two, I love this detail. It keeps it real. Somehow seeing Betty without the perfectly cinched waist makes me think of all the physical ramifications of childbirth and the exhaustion of those early weeks of taking care of a baby. Right now Don and Betty aren’t able to have an intense physical connection and they surely aren’t bonding over the baby. What’s left to their marriage?

  • moryan

    Slander, sir. Slander and calumny.

    OK, maybe that’s a bit much.

    But to say that Mad Men fans who’ve had a problem with the last few episodes are like Sopranos fans who wanted more whackings is really not fair.

    I never watched Sopranos for that stuff, though of course I do love shockers.

    But I am a firm believer that shows train their viewers regarding what to expect. Over the past two seasons, Mad Men had trained me to expect not just mood pieces and thematic unity and digressions and interesting conversations, but narrative tension. Not every episode has to have a big plot turn, but there was frequently a sense that something was coming.

    Alan Sepinwall said it well when he said on his site today that the home-based stories are not quite in the same league as the best SC stories; there are simply more people at SC thus more chances for interaction and intrigue.

    And let me be the kind of weasel that quotes from her own review of Guy Walks (which was otherwise a rave for the episode). Sorry in advance for the weaselly self-quoting, but here goes:

    “I think that a show in its third season is quite different than a show in its first season. In my view, the past few episodes of “Mad Men” dwelled on themes that we were already well aware of and it dwelled on those themes without adding much that was particularly new. As I’ve said, I can appreciate the immersive stuff, I absolutely adore the characters and I enjoy seeing and talking about even the smallest moments.

    “But when it’s firing on all cylinders, “Mad Men” has all that plus a subtle but unmistakable sense of forward movement (or, as we saw here, large developments and a lot of forward movement).

    “What’s been missing from the last few episodes, in my view, is the tension and dollop of suspense that previous seasons have had. The season-opener was promised big things coming, but by the time of Betty’s hallucinations last week, a lot of momentum had dissipated and we were revisiting ideas that had already been excavated for some time.”

    So, no, I didn’t want whacking or an episode of CSI: Ossining, as some of my readers also assumed. I wanted what the show does best, and what I felt had been lacking in recent weeks. That is all.

    In any case, I enjoyed your review!

  • chriswrice

    The way for Joan is clear. Lois surely can’t keep her job after giving Guy his AKA. They will have to ask Joan if she can “fill in” until a suitable replacement is found.

    Another amazing episode. Last season belonged to January Jones – this one appears to be shaping up as Christina Hendricks’.

  • profdante

    Amazingly enjoyable episode of an amazing show! All of the interactions with the invading Brits were all just so stilted and unreal, and then wowza! things took a sudden left turn (literally!). I can only hope that Joan now takes that mower home and tries it out on creepy hubby…

    And surely I wasn’t the only one expecting that Barbie doll to lose more than just a foot as well..

  • http://twitter.com/poniewozik James Poniewozik

    Not all criticisms of Mad Men are equivalent. To say (as you are here) that Mad Men was repeating itself thematically is not the same as saying, as I’ve heard often if not from you, that “not enough is happening.”

    I suspect I disagree with a lot of critics on this, because I remember the first episode of this season being praised because they said it jumped right into the story, set a lot of things in motion, etc. Whereas I liked it much less than “My Old Kentucky Home,” in which hardly anything happened on a plot-arc level, but was just emotionally masterly and beautiful. In that sense, yeah–”stuff happening” is farther down my list of Reasons I Watch Mad Men.

    On the other hand–like I wrote last week–”The Fog” was my least favorite episode of the season, not because of what did or didn’t happen plot-wise but because it *did* repeat a lot of things that we’d been told before better. (In particular, Betty’s inner state and her feelings of distrust toward Don.)

    But as for shows training viewers as to what to expect: we may just fundamentally disagree about this. A great show also challenges its viewers’ expectations, and becomes something more than or different from what it was. And actually, I think that’s where the Mad Men / Sopranos parallel gets even stronger. The first season of The Sopranos (maybe partly because it never knew if it would have a second) was a brilliant individual *season* of a show. As it continued, it became a different *series*, and I would argue a better one. But it never lived up to it in the eyes of some fans, who basically wanted the first season over and over again, to the point that in some fans’ eyes David Chase didn’t understand *his own show.*

    Is it exactly like The Sopranos? No. But there is that pattern. The complaints I’ve heard this season I also heard last season of Mad Men and I expect to hear next season… because none of them will ever be the first season.

    Now having said all that, I didn’t even write that line in my review with your reviews in mind–as I said, it sounds to me like you’re making a somewhat different critique. But that’s my thinking.

  • http://twitter.com/poniewozik James Poniewozik

    My viewing notes actually read, “SOMETHING BAD IS GOING TO HAPPEN TO THAT DOLL.”

  • http://twitter.com/poniewozik James Poniewozik

    …and by the way, I also enjoyed (and was impressed by the exhaustiveness of) your review.

  • moryan

    Oh, I am completely with you on shows changing and growing. Last year I re-watched all of Battlestar Galactica and it was pretty cool to once again watch it go from a pretty good show to a great one (with, of course, a few lapses here and there, which all great shows have at some point).

    It’s been really hard for me to articulate what I didn’t like about the past few episodes, but the more I think about it, the more it centers on the A) repetition of themes and ideas that have been repeated quite a bit and B) the home-front stories. The latter are just less interesting to me and seem to be going to the same wells fairly frequently.

    I probably didn’t phrase it well — it’s not just that shows train viewers in what to expect. I certainly wouldn’t want a show to be relatively static do the same few things every season. I love that great shows truly grow and change.

    And with Mad Men, I even love the more digressive digressions. My husband and I have been having a friendly argument over The Jet Set from last season for a year now. He said it was too arcane and weird and not enough happened. I thought it was trippy but intriguing and there are certain lines and moments I can recall perfectly a year later. And as I tell my husband, hey, you’re still talking about the episode a year later, so they must have done something right to get under your skin like that.

    So it’s not as if I expect every episode to have a crazy foot shredding moment. Or be as out-there as Jet Set. I’ve just thought the last 2-3 episodes lacked… something. Hey, look at me, I’m eloquent! Ha.

    I actually love shows that play around with our expectations. Maybe the problem with parts of this season is that the show did more or less what I expected. This week, it sure didn’t, hence my self-indulgent and way-too-long blog post.

  • rosseau

    I would just like to say that in an alternate universe Don and Joan have a townhome in the city and Joan is an excellent mother to Sally.

  • http://twitter.com/poniewozik James Poniewozik

    The Jet Set was the Kevin Finnerty of Mad Men, to further exhaust the comparison. (I personally loved the Kevin Finnerty episodes.)

  • http://www.simonvinkenoog.nl/beeld/Yogi%20-%20Annelies%20Rigter.jpg yogi

    Oooo, its a critic-off!!! Where’s David Bowie to judge this? Turn left, JP! Turn left!!!

  • http://sethblink.wordpress.com sethblink

    Great episode and excellent review. A few comments:

    - Not only is Roger’s tall tail at the barbershop a foreshadowing of the gore to come, but so too is Greg’s “my fingers have no brains.” A man with no brains in his fingers can’t be a surgeon and another with no toes in his golf shoes can’t be an account man.

    - At the moment when Hendricks and Hamm are alone and silent in the hospital, I was struck by the fact that this was probably the first time they were alone together since the show began. There was a moment back when Roger and Joan were an item and she was was standing next to Don and Roger’s wife commented on how handsome the two looked together. She responded that she didn’t go for the handsome type, a remark aimed at Roger as much as at Don. But the fact is Don and Joan are both so damn sexy, that you can’t have them sharing the screen without viewers being distracted by the prospect of their hooking up. So they’ve sheilded us from it for all this time and then finally gave it to us, with Joan covered in blood and heading for the door. The chemistry of the moment was palpable and how about the look in her eyes just before she went in for the kiss. Great scene.

    - Don flat out says to his wife that he hated her recently deceased father. Even if it is something they both knew, it is quite a thing to say and perhaps an indication that he was as spooked as his daughter by the infant carnation of his former nemesis.

    - How shocking it is in this day to see how little people talked about their feelings 40+ years ago. Betsy gives Sally a doll (from Baby Gene) but not a moment to talk about her feelings.

    - I was a little surprised by Don’s excitement about London, but probably shouldn’t have been given the wanderlust he’s exhibited in the past. Don has also recently shed his second hated father figure. Perhaps this is opening him up to spreading his wings more.

    - Hearing Vietnam mentioned was a startler, but the context, a character talking about his father wanting him to go, was telling. Moments later, the office is covered in blood, Peggy faints, Joan jumps in like a medic and moments after that, Roger is wisecracking about it and calling Harry Crane a sissy for turning pale at the sight of blood. A reminder of that emotional gap that separated the generation that went to WWII from the one that avoided going to Vietnam. Joan’s not WWII vintage but she is old school. Don, we were told earlier is a vet of the Korean War, which sets him apart from both groups. We also saw that in that conflict, he made a mistake even more boneheaded and costly than Lois’ and it was the mistake that made him what he is today.

  • http://memles.wordpress.com/ Myles

    On the question of “training” viewership, I think the important factor goes back to something you said in your review, Mo:

    “In my view, the past few episodes of “Mad Men” dwelled on themes that we were already well aware of and it dwelled on those themes without adding much that was particularly new.”

    On that front, I raise two points.

    1) I don’t necessarily agree, if only because I feel as if there is something to be said for the degree to which those themes seem prominent. Don, for example, is reverting to similar patterns and similar emotions…but is now doing so in light of his trip to California. It’s a subtle change, one that perhaps one could argue should have been felt more strongly six episodes in, but one which for me has taken Don’s somewhat repetitive thematic material and gave it a different point of view.

    2) I’ve read on a few occasions people who have felt that the history element of the show took over too much in the prologue, as if the looming threat of Kennedy and everything else has had the show being moved forward less by the introduction of new ideas than by the restatement of old ones but in the context of a new period. For me, I find that to be quite interesting and has had me content through the first set of episodes, but I can see where the difference of opinion sets in.

    Overall, I think it’s a question about whether viewers are being trained to expect something specific from Mad Men or rather something different. I know you’re not suggesting that the show doesn’t have room to grow (BSG is an example of a show growing immensely, and then perhaps too immensely, but that’s another post!), but I also think that the show doesn’t need to take a linear path of growth. Every season, considering the differences in historical periods and the magnitude of certain events in their lives, will have a different tone and feeling – I know Alan (Sepinwall) qualified the first four episode of this season as an extended prologue, and I’ve got faith that this kind of setup was by design rather than an example of Weiner falling behind creatively.

  • thetvobsessed

    From the way Sally interacted with Eugene, you can see that she never fully grew up which is why she has no clue about raising a child, or more specifically connecting emotionally with her own children.

    Does anyone feel sorry for Joan? She either discards her spotless persona by admitting she needs a job, showing her life isn’t all it’s made out to be, or have financial trouble. Full review of the episode on my blog.

    http://th3tvobsessed.blogspot.com/2009/09/review-mad-men-season-3-episode-6-guy.html

  • Mipiace

    I’m curious to know what the fate of Sterling Cooper is going to be going forward. As soon as I saw a snake in the box Lane was opening I knew they were sending him off to India. However, that really isn’t a reward at all. I would consider being sent packing from New York to Bombay in 1963 not to be a promotion but a demotion. India of the 60′s is far from the India of today. It’s like being exiled. What does Lane’s so-called, and short lived, reward say about how the PPL really feel about Sterling Cooper? Especially now when their golden boy’s foot gets so horrifically severed at a company party.

    Btw, JP, let me just compliment you on review. It is fantastic and I look forward to it every week. From time to time I’ve read a couple of other people’s reviews and yours manage to some up what happened with out it sounding like a bland play by play.

  • thebro88

    The John Deere mower felt very “Deus Ex Machina” to me. By knocking out McK, the org chart looks very similar to what it looked like before (minus Roger). Cooper’s expectations about Don wearing a London hat and a New York hat still seems very possible. In one episode we were introduced to a change only to see it largely reversed.
    I think problem with Sally’s doll is that someone set it to “evil”

  • zibydan

    This was a great episode, but how can you not mention Roger’s line that “In this industry, this has happened before”. I’ve been laughing at it for two days now.

  • gnatalby

    People more perceptive than me noticed a LOT of foreshadowing of the assassination of Kennedy, with Joan running around in the blood covered dress and all: http://pandagon.net/index.php/site/comments/mad_men_blogging_the_joke_isnt_funny_anymore/

    I didn’t love this episode. I don’t watch Mad Men to see bloody thrills, so it seemed too over the top for my tastes.

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