James Poniewozik

James Poniewozik writes TIME magazine's Tuned In column, about pop culture and society. Tuned In, the blog version, is about the stuff we used to call "TV," whether it's in your living room, on your computer or - once the networks figure out the technology and line up the advertisers - in your dreams themselves.

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Live from Turin—Sorry, Torino—It's NBC

The broadcast of the 2006 Winter Olympics, NBC reminded us from the get-go of the Opening Ceremonies, was going to be a triumph of technology. Hundreds of hours of coverage, all broadcast in HDTV for the first time! (The wonders of which will not be relayed to you by your correspondent, who watches a 20-inch box purchased sometime around

Tuned In Tuned In

Live from Turin—Sorry, Torino—It's NBC

The broadcast of the 2006 Winter Olympics, NBC reminded us from the get-go of the Opening Ceremonies, was going to be a triumph of technology. Hundreds of hours of coverage, all broadcast in HDTV for the first time! (The wonders of which will not be relayed to you by your correspondent, who watches a 20-inch box purchased sometime around

Tuned In Tuned In

Arrested Development Gets Torched

Tonight, Fox airs its last four episodes of the Emmy-award-winning sitcom Arrested Development at 8 p.m. E.T. Barring the still — possible intervention of another network (most likely Showtime), they could be the last ever for this acerbic series about a wildly dysfunctional, wealthy real-estate family.

I’ve written enough on

Tuned In Tuned In

The Customer Is Always Right—Except on Cable

That distant screeching sound you heard this afternoon was the sound of cable and media companies, collectively squealing like stuck pigs at a new report from the Federal Communications Commission, arguing in favor of "a la carte" pricing for cable. "A la carte" cable does not, alas, mean the ability to have your cable box deliver a

Tuned In Tuned In

The Customer Is Always Right—Except on Cable

That distant screeching sound you heard this afternoon was the sound of cable and media companies, collectively squealing like stuck pigs at a new report from the Federal Communications Commission, arguing in favor of "a la carte" pricing for cable. "A la carte" cable does not, alas, mean the ability to have your cable box deliver a

Tuned In Tuned In

Lostwatch: A Mass Deception of Weapons

Two thoughts, neither of them wholly baked, about last night’s episode of Lost (The usual spoiler-alert, avert-thine-eyes dictum applies here):

(1) Maybe no big-network show has asked viewers to identify so closely with so many characters who are, by most TV’s moral lights, pretty bad people. There’s Eko, for instance, who ran drugs

Tuned In Tuned In

A Brown and Bubbly Evening: The Best and Worst of Super Bowl Ads

Pop quiz: You’ve just placed an ad at Super Bowl XL.
When it’s done, you want the viewers to associate your product with (a)
a cavity search; (b) Leonard Nimoy; (c) being "brown and bubbly."

If you answered "any of the above," you should be
directing a corporate ad budget. These were the dubious messages of (a)
a Sierra Mist spot, (b)

Tuned In Tuned In

We Report, You Disrobe

It’s a truism among media-critic types that Fox News Channel is the "conservative" cable outlet. But every now and then, FNC airs something that makes you hit the TiVo rewind and pause buttons, repeatedly. Take this morning, on Fox News Live, when anchor Jon Scott did a hard-hitting interview with two models, in cleavage-baring halter

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Survivor: New! Improved! Now with More Immunity!

In recent seasons of Survivor, it’s become a ritual to see what new twist the producers would introduce into the game: bringing back former players, splitting the groups into multiple tribes, hiding immunity idols in the wilderness. In Survivor: Exile Island, Mark Burnett and crew have created a season with more twists than a challah

Tuned In Tuned In

Lostwatch: Flashback to the Future

SPOILER ALERT: This post discusses last night’s episode of Lost; if you Tivoed or taped it, you may want to watch it first — and, you know, stop clicking on links with the title Lost in them in the meantime.

It was a slow night at Lostwatch headquarters, as the show devoted an episode to the character we care least about on the

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