Winter Olympics and 2014 Elections to Give TV Ad Revenue a Nice Boost

Total amount could exceed $3.5 billion

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Charlie Riedel / AP

The Olympic flag is raised during the Opening Ceremony at the 2012 Summer Olympics, Saturday, July 28, 2012, in London.

Television networks should be happy with the latest advertising forecasts for 2014, which projects ad revenues from both the February Winter Olympics and the mid-term elections later in the year to total in the vicinity of $3.6 billion.

If these numbers — as calculated by the UBS Global Media and Communications Conference — are close to accurate, networks could see advertising growth at 7.7%, which is up substantially from a total increase of just shy of 2 percent in 2013. Spending dropped on network television in 2013 and grew on cable, but growth for both network and cable television in 2014 could mean a solid increase across the board.

hat is far better news than folks in print and radio can look forward to, as expectations are for all the gains in television and other digital platforms to take from print and radio.