Movie: Night at the Museum
Tagline: “At the Museum of Natural History, something unnatural is occurring”
Occurring. Someone somewhere felt that using the word occurring in a tagline for a family-friendly adventure-fantasy-comedy was a good idea. Can you imagine? If the word were an animal, it would be a sloth. It sounds like it’s asleep. Why not “something unnatural is about to happen”? Or “something unnatural is about to go down”? Or “something unnatural this way comes”?