Begins July 27 on NBC
The showmanship bar for this Olympics is high: Beijing began its 2008 Games with an astonishing opening ceremony that included 2,008 drummers pounding in unison. London? Well, it’s got Pippa. But the most exciting part of this TV-sports spectacle may not be on TV at all: NBC will be streaming all 32 sports live at nbcolympics.com. If you still can’t find something you want to watch, just wait; the network plans to use the Games to promote and launch its fall shows early. Hopefully, that plan will work better for 2012’s newcomers than it did for Joey in 2004.
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