OK, not totally seriously. But a tiny bit.
Back when I wrote a cover story about Jay Leno coming to primetime on NBC, the big macro-point was that The Jay Leno Show was a dramatic example of how TV was changing in a time of fragmentation and decline. Big networks, to oversimplify, are becoming more like cable, looking for ways to program cheaply, and concentrating their big, blowout programming spending in a few timeslots. The cover line I suggested, which we ended up using in the inside spread of the print magazine instead, was “Jay Leno Is Shrinking Your TV.”
Now it’s The Marriage Ref‘s turn to shrink your TV.
