My column in the print issue of TIME this week looks at the success of the revival of The Game on BET, and how it suggests that the unfortunately-conventional wisdom of TV may be wrong: it may actually be good business to produce TV series featuring largely-minority casts, of the kind that big-network TV has been ignoring lately. (The Game’s ratings have cooled since its debut to 7.7 million viewers, but it remains one of cable’s most popular scripted series, and would be a big success by the standards of The CW, which canceled it.)