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+Advertising | February 6, 2012

The Best and Worst Super Bowl Commercials of 2012

By TIME Staff

Animals, beer, women in bikinis—all the things that one would expect from Super Bowl commercials were present. TIME grades the Super Bowl XLVI ads

+Music | December 5, 2011

Madonna Will Play the Super Bowl XLVI Halftime Show

By Claire Suddath
JACK GUEZ / AFP / Getty Images

NBC announced during last night’s Detroit Lions-New Orleans Saints football game that Madonna would be the headlining performer at the Super Bowl XLVI halftime show on Feb. 5, in Indianapolis.

Tuned In
Tuned In+Advertising | February 7, 2011

Groupon: We Meant to Do That

By James Poniewozik

So as I wrote this morning, Groupon seems to have alienated much of the football-watching world with its commercial last night, which began as a seemingly earnest plea about the plight of Tibet and ended with Timothy Hutton describing the awesome deal he and others got at a Tibetan restaurant thanks to the online-coupon site. [...]

Tuned In
Tuned In+Advertising | February 7, 2011

The Morning After: Super Bowl Ads, the Light and the Dark Side

By James Poniewozik

Thanks for my kindly masters, this was the first year in several that I did not work through the Super Bowl and into overtime reviewing every single ad for time.com—I divvied up the game with colleagues Steven James Snyder, Feifei Sun and Josh Sanburn. I had the second quarter, which included personal fave from Volkswagen [...]

Tuned In
Tuned In+Uncategorized | February 8, 2010

Super Bowl Beats Everything on TV, Ever

By James Poniewozik

Last night’s Super Bowl was the most watched program. Period. Of the night, the week, the year, the Christian era, you name it—at 106.5 million viewers, it broke the record held for 27 years by the finale of M*A*S*H. (Which means that that many people, give or take a few million bathroom breaks, watched that [...]

Tuned In
Tuned In+Advertising | February 8, 2010

Best and Worst Super Bowl Ads 2010: The Good, the Bad and the (Misogynistically) Ugly

By James Poniewozik

My quickie reviews of last night’s Super Bowl ads (all of them, with a few exceptions, 68 in total) are up at time.com. I grade them not as an advertising professional but simply as a guy who watches TV and buys stuff, though I try to take the effectiveness of the message into consideration. My [...]

Tuned In
Tuned In+Advertising | February 4, 2010

The Super Bowl Ad You Must See

By James Poniewozik

…and by “you,” I mean “I.” Super Sunday is still three days away, but I already know what I’m waiting for. Ladies and gentlemen, introducing Muno from Yo Gabba Gabba!, one bad-ass sock monkey, and friends for the KIA Sorento: One more preview after the jump. What are you looking forward to come Sunday?

Tuned In
Tuned In+Uncategorized | January 29, 2010

Give Us Our Gay Christian Super Bowl Ads, CBS!

By James Poniewozik

Super Bowl Sunday is a little more a week away, and the most exciting matchup so far is on the advertising field. CBS, which used to observe a proscription against “issue” advertising during the big game, recently dropped its objection, to accept an ad from pro-life evangelical group Focus on the Family, featuring star quarterback [...]