Now that the TV-cost-reduction experiment otherwise known as The Jay Leno Show is in its third week, the numbers are starting to accumulate. After a big debut, his average nightly take has been bouncing around 6 million or so—above, but not a lot above, the 5 million he averaged on Tonight—depending on the strength of his NBC lead-in and the interest in his guests. That’s in line with a lot of guesses I’d been hearing over the summer, that Leno might end up 10% or so above his late-night rating, but it’s too early to know whether his ratings stay there.
NBC had also claimed Leno would be “TiVo-proof”: fans would feel compelled to watch it live, and thus watch the commercials, making it a better deal for advertisers. This morning TiVo reported some figures, based on data from its users. Its answer: not exactly.




















