The ratings are in for the first week of Scott Pelley‘s anchoring of the CBS Evening News. Everyone knows that you can’t tell much by an anchor’s first week alone; everyone, including the network, will try to. So how did he do? Depends who you ask. According to some of the immediate press reactions, he showed a worrisome lack of improvement on Katie Couric. According to CBS, he showed impressive growth!
A look at the merits of both interpretations / spin attempts, and then the reason it probably doesn’t matter much.
