Like most shoppers, I believe I am smarter than most shoppers. I shop at Costco, for instance—so I tell myself—because I’m savvy about the quality of the products I buy, about knowing what I want and finding it without assistance and about the savings of buying in volume.
But in truth, I also shop at Costco because, oh holy God, …
I highly recommend everyone go read Choire Sicha’s outstanding op-ed in the New York Times this morning about product placement in America, which among other notes that the film version of The Road even managed to work a plug for VitaminWater into a movie about the Apocalypse. (The Coca-Cola scene he mentions, by the way, was actually …