Tuned In Tuned In

Mad Men Proves That Advertising Works

What do you get for $25 million? For AMC and Mad Men, about a million pairs of eyeballs. The season 2 premiere of the much-lauded-by-critics, not-as-much-watched-by-people drama drew about 1.9 million viewers. That’s not much by broadcast network standards—or even by TNT network standards—but it’s more than double the show’s average …

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The Morning After: Ain't That a Kick in the Head

ABC

So I’m flipping channels last night, and I come across a reality-competition show in which someone’s been rushed to the hospital after drinking too much in a hot tub. Business as usual, right? Something on MTV, or maybe Big Brother? No: I was watching Fine Living Network. Which, though how this slipped under my radar is beyond me, …

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Mad Men Watch: A Man Out of Time

Losing his tight grip on the short hairs of the public imagination? / AMC

SPOILER ALERT: Before you read this post, finish your Valentine’s Day shopping and watch the season two premiere of Mad Men.

Because Mad Men‘s Matthew Weiner wrote for The Sopranos, the comparisons between the two shows tend to get overdone. But the opening …

The Art of Doing Absolutely Nothing

Untitled, #696-05, Richard Misrach, 2005/FRAENKEL GALLERY, PACE/MacGILL, MARC SELWYN FINE ARTS

Criticizing things for a living, it gets strenuous. Even critics need a vacation. So this critic is taking off the next three weeks to vacate. Back on Monday August 18.

Meanwhile, if you have some free time of your own, you can check out

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TIME at Comic-Con: Lost

From my e-mail inbox to you, the tireless Rebecca Winters Keegan reports on this weekend’s Lost panel at Comic-Con:

Noon, Saturday
The Lost panel is happening in the 6500-seat Hall H after the Heroes panel. Some attendees stood in line for seven hours to get inside. Season five hasn’t begun taping yet, so it’s not clear what

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TV Weekend: These Shows Bite*

Tory Belleci confronts a robo-shark for MythBusters. / Don Feria/Discovery Channel

One more item of mine in the print TIME I forgot to mention. Discovery’s Shark Week begins Sunday, and I reviewed the first two installments:

MythBusters: Shark Special and Surviving Sharks Discovery, 9 p.m. E.T., July 27 & 28

MythBusters uses its

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The Postapocalyptic Road to Comic-Con

As I mentioned earlier, TIME’s Rebecca Winters Keegan will be sending occasional updates from Comic-Con. (She promises a Lost dispatch over the weekend.) Because of her job, though—covering all of Hollywood as well as all of America west of the Mississippi—she’ll have to focus a lot on the movie sessions. For supplemental TV …

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