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Plenty of Chances to Meet Fox’s New Girl

Fox is deeply convinced that you will love Zooey Deschanel this fall in its comedy New Girl. But if you are not thus persuaded yet, then by God, Fox is going to help you learn to love her by any means necessary. To that end, Variety reports, the network today will begin previewing the show’s pilot in various forums online, two weeks …

Robo-James' Time Machine: They Were Still the One

It’s almost fall, which means that promos for new fall shows are starting to reach a crescendo. But one thing that we’ve lost amid all the multimedia advertising is what used to be a network staple: the fall-season promo reel. Above, see an example from the ABC “Still the One” campaign in 1977.

What’s most notable about this …

The Morning After: Am I Blue?

Last night in Los Angeles, my fellow TV critics who have already arrived at the TCA press tour attended a party thrown by the Playboy Channel at Hugh Hefner’s mansion. I sat in Brooklyn and watched America’s Got Talent. Not bitter! Because it meant I had the chance to see possibly the most awkward, degrading product placement I have …

Pardon the Interruption: PBS Planning Ad Breaks Within Shows

The major difference between PBS and commercial broadcasters used to be, well, commercials. For-profit TV relied on ads, PBS didn’t. OK, maybe it had sponsors, but nothing so crass as commercials. Then, OK, maybe it had “enhanced” sponsor messages, which looked a lot like commercials to the layman, but at least they didn’t interrupt …

Groupon: We Meant to Do That

So as I wrote this morning, Groupon seems to have alienated much of the football-watching world with its commercial last night, which began as a seemingly earnest plea about the plight of Tibet and ended with Timothy Hutton describing the awesome deal he and others got at a Tibetan restaurant thanks to the online-coupon site.

Today, a …

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