NBC has acquired the rights to air Peter Pan as its next live production, the network announced Sunday.
Peter Pan will be broadcast on Dec. 4, and will bring back Sound of Music producers and Broadway veterans Craig Zadan and Neil Meron, according to The Hollywood Reporter.
Despite a $9 million price tag and 18-month-long production, the December airing of The Sound of Music, starring Carrie Underwood, brought in 18.6 million viewers, in addition to advertising and ancillary revenue. NBC can re-air it for free for the next 10 years.
A second live production could be produced more efficiently, said NBC’s entertainment chairman.