Frozen Headed to Broadway

Disney chairman Bob Iger confirms plans to turn box office hit into a musical

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The day after Frozen won a Golden Globe for best animated film, Walt Disney CEO and chairman Bob Iger confirmed to Fortune that the company wants the unconventional princess story to become a Broadway musical.

Iger said Disney was currently in discussions to adapt the box office success for Broadway audiences, but declined to give a timeframe. “We’re not demanding speed,” he said. “We’re demanding excellence.”

Frozen is Disney’s biggest hit at the box office in almost 20 years. It was the number one all-time Disney animation debut and has grossed $669 million so far — and that’s before opening in huge markets like China or Japan. It will soon pass The Lion King in overall box office numbers.

The movie’s soundtrack is also the number one album on both Amazon and iTunes. Not since the days of Little Mermaid and Beauty and the Beast has Disney seen such commercial and critical success from a musical. (That estimation, of course, doesn’t include Pixar movies like Toy Story and Finding Nemo.)

The next obvious step, then, is to take the songs to Broadway. And that’s not all. Iger told Fortune that because the movie has “franchise potential” we can expect toys, clothes, theme park rides and even sequels based on the film’s characters.

[Fortune]

12 comments
meifk
meifk

Seems like a missed opportunity for Disney on Ice. How many parents can afford to bring their kids to a Broadway show?

JamesYancey
JamesYancey

I would love to be that set designer!

Fiyero109
Fiyero109

this is silly, please some illuminate me on how they're creating an ice castle on stage...as far as I know nobody has cryokinetic powers yet :)

Ann_K
Ann_K

I miss the times when Disney made animated movies for kids, not for future profits on Broadway or on merchandise.  It's a good movie, but it was SO obvious that the long-term plan was not to entertain kids, but to leverage the franchise for more money. ugh.

nycsongs
nycsongs

@meifk The Walt Disney Company seldom misses an opportunity.  I'm 100% sure they'll have "Frozen on Ice" too.

LaurenCayer
LaurenCayer

@Fiyero109 it's possible. you could make the castle out of plexiglass, light it with LEDs, and have it come up through the stage. 

Robertmct
Robertmct

@Ann_KSorry Ann that's not the way it works.  Animation sets out to make the best movie they can.  Of course, they are aware of how the company might use the film for other Disney applications but that does NOT drive decisions of the animation makers.  ( In any case the public loves it when Disney uses the animation stories and characters in other places.)

brrookkeee2
brrookkeee2

@Ann_K warning! ((SPOILERS!)) That may be your opinion, but they havent had success with a movie like this since The Lion King (which even til this day, is still a popular Broadway musical in which I know people who see it time and time again)I am 21 years old, I grew up in the 90's with classic Disney as the movies i was brought up with. I also own almost every single DVD they have come out with, and i especially loved Tangled. I've watched it time and time again as an adult. and now I am the same with Frozen (which btw are from Tangled's creators) The morals that are within each of these movies are very well thought out. and if i was a parent, i would be grateful for movies like this in a society where sex and violence sells. yeah, its way different from Cinderella and Snow White, but I believe that Frozen is especially unique because the spell of Anna was broken with family love rather than romantic love, and thats a big step for disney and a great lesson for kids! Not every prince is a good guy, not every good guy is a prince, and there are other people to turn to for help than the knight in shining armor. I hope this is done and i hope this comes to my city because i'll be one of the first buying tickets!!

CoryIrwin
CoryIrwin

@brrookkeee2 You hit it on the bullseye! Though it takes I trained eye to detect the hidden lessons.