Super Bowl Ads Are Super Sold Out

More than two months before kickoff

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2014 New York/New Jersey Super Bowl Host Company Press Conference
Slaven Vlasic / 2014 Getty Images

The 2014 New York/New Jersey Super Bowl Host Company Press Conference at The Modern Restaurant at MOMA

Advertisers still hoping to buy airtime for Super Bowl XLVIII are out of luck: Ad slots for the game are already sold out two months before Super Bowl Sunday kicks off.

Fox landed more than $4 million per 30-second slot, Advertising Age reports. Auto makers and electronic brands were again prominent buyers, according to Neil Mulcahy, a sales executive with Fox Sports. Fox is now focusing sales efforts on its digital inventory, as Super Bowl XLVIII will be the first time the network will also stream the game on for free.

Last year, 10 million viewers tuned in to stream the Super Bowl on, while 3 million of those watching were not also watching television, according to CBS. Fox’s announcement comes a month earlier than CBS sold out spots for the 2013 broadcast.

CBS’s 2013 broadcast drew an average of 108.4 million viewers, while NBC averaged 111.3 million viewers in 2012.



Couple of thoughts:  1) since this game is at NY, outside, in Feb, who would want to actually go to the game?  More people watching Tv, good deal for advertisers.   There won't be a hundred thousand coming to the city without tickets to party outside the stadium like you would have at New Orleans.

2) Since this game in at NY, outside, in Feb, the advertisers have perhaps a golden opportunity to advertise live during a train wreck of a game!   Wouldn't a "white out" just be rich?   I live in Maryland and recall digging out through a major snowstorm during the Rams/Titans Suiper Bowl.  I went out at the end of each quarter and shoveled 3-6 inches and laughed at the thought of them having a game in Baltimore (which the local people have been trying to arrange).    I'm sure the NFL has consulted the Farmers Almanac on the weather forecast, something they wouldn't have to worry about so much for Miami, New Orleans,  or southern Calif (these are the places I think most of us want to go to for a Super Bowl).  I bet even most New Yorkers wish it were some where else!