Advertisers still hoping to buy airtime for Super Bowl XLVIII are out of luck: Ad slots for the game are already sold out two months before Super Bowl Sunday kicks off.
Fox landed more than $4 million per 30-second slot, Advertising Age reports. Auto makers and electronic brands were again prominent buyers, according to Neil Mulcahy, a sales executive with Fox Sports. Fox is now focusing sales efforts on its digital inventory, as Super Bowl XLVIII will be the first time the network will also stream the game on FoxSports.com for free.
Last year, 10 million viewers tuned in to stream the Super Bowl on CBSSports.com, while 3 million of those watching were not also watching television, according to CBS. Fox’s announcement comes a month earlier than CBS sold out spots for the 2013 broadcast.
CBS’s 2013 broadcast drew an average of 108.4 million viewers, while NBC averaged 111.3 million viewers in 2012.