UBIQUITY Mars has been all over the charts for the past few years, and this disco-ball glitter bomb is his big summer statement.
LONGEVITY It was initially on Mars’ Unorthodox Jukebox album last December; listeners found “Treasure” when a video aired in June.
SOCIAL POWER The song’s promotional site integrates fans’ Instagram clips into the official video.
ROOTS It’s Mars’ most overt Michael Jackson homage yet: both the song and the video are halfway to being “Blame It on the Boogie.”
CONTROVERSY Of course not: who could be cuddlier than Mars?