Seasonal Disorder: Summer-Blockbuster Fatigue

Audiences have been bombarded with big-budget spectacles — and the season is only half over

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Warner Bros.

Judging by recent reports, we’re now at the point of the summer-movie season when audiences no longer go see each and every new film. And as a result, the internet is awash in strange theories whose basic tone is: Who is trying to stop [Movie X] from succeeding? (I am, sadly, not joking.) On the Monday following the The Lone Ranger‘s dismal opening weekend it looks poised to become this season’s John Carter. That is, a big-budget would-be franchise that bombs and  invites much commentary about how a studio — in both these cases, Disney — can’t create a blockbuster series that doesn’t involve a superhero or animated character. Even accounting for bad reviews and miserable word-of-mouth — The Lone Ranger scored a dismal 25 percent score on the review-aggregating site Rotten Tomatoes —  might there be some other factors at work.

We are, by my count, more than two months into the summer-blockbuster season — I’m unofficially using the early May release of Iron Man 3 as a starting point — and in addition to the armored Avenger and the masked lawman, we’ve already been given Star Trek Into Darkness, Fast & Furious 6, After Earth, Man of Steel, World War Z and White House Down.

And it’s not over yet; we’re still awaiting Pacific Rim, R.I.P.D., RED 2, The Wolverine, Elysium and so on. (Edgar Wright and Simon Pegg’s The World’s End, too, but I’m hoping that movie is the satirical antidote to all the posturing and pummeling in movies surrounding it.)

All told, we’ll be getting massive tent pole movies through August. The “summer movie season” will last something like sixteen weeks — each bringing a new movie with its own marketing campaign, must-see by trailers, commentary and social buzz. And that’s just far, far too long a period for anyone to stay as excited.

It might be different if the season was structured differently, but that’s almost never the case; the early months are front-loaded with the big movies, all trying to establish dominance at the multiplex. (That doesn’t really happen, though; Iron Man 3 is still out there, still playing in a few theaters, though, at this point, it feels like the movie came out in 2010).  It doesn’t help that there’s a sameness to so many of these titles. Villains who aren’t who they appear to be? Check. (Iron Man 3 and Star Trek Into Darkness).  Imagery evocative of real-life terrorist attacks? Sure. (Star Trek Into Darkness and Man of Steel)! End-of-the-world paranoia? You got it. (This Is The End, World War Z and After Earth)?!?

There are too many movies, and not enough differentiation between them; everything ends up blending into one generic action movie with lots of explosions, dramatic music, and uplifting finales that may or may not have been earned by everything that came before. It’s not simply that we, as an audience, have grown weary of all of the manufactured “excitement.” At least The Lone Ranger switched things up by swapping lasers for some horses.

I’m unsure quite what the solution to this summer malaise really is. I’d suggest more varied movies, but the variations seem to sink with even less of a trace than those that foliow tried-and-tested formulas. Better movies, then, so that they’re more memorable? A shorter summer season? I don’t know, to be honest. All I can honestly say for sure is that, it’d be nice to reach July without feeling quite so beaten down by movies and marketing.

6 comments
j.villain1
j.villain1

Movies don't have to cost a billion dollars to be good. But you need to two things almost no movie has any more, plot and characters. There is very little for a viewer to invest in these days.  But Hollywood has gone through these cycles many times. When the easy money is gone the accountants will no longer want to run the studios and the people who want to make movies because they love movies will have their day again. 

213Raiders
213Raiders like.author.displayName 1 Like

Hollywood has ran out of good writers, or they refused to pay them good. For a long time already, Hollywood has not released great movies. Nowadays, everything is either a remake or sequel... Let alone the ridiculous prices at the theaters... 

Xiaoxi_Wan
Xiaoxi_Wan

Surely, the solution is anything but making decent movies that are actually worth seeing.

therantguy
therantguy like.author.displayName 1 Like

The bottom line is the one Hollywood doesn't want to hear...I am not going to the movies at $16 (for 3D) on a weekly basis. I am just not. Pricing has long moved past the "I will take a chance" level and moved into the "I am going to be angry if I paid $16 and don't like this"...add in the endless previews, expensive food, audience members who have no clue how to behave in a theater, an unemployed kids by the thousand and you get people like me who don't want to go and kids who can't afford to go. 


Hollywood has to either a) release fewer movies b) accept that some pricey flicks are going to bomb. It it what it is.

isoarmedia
isoarmedia

All true. The summer blockbuster is in danger of becoming irrelevant. I'm getting desensitized to them as are many other people.