We already knew some filming of Iron Man 3 took place in China, and that the movie has a Chinese co-distributor and that Chinese actor Wang Xueqi has a role — but, as of late last week, Chinese Iron Man fans have another reason to feel special: they’re getting their very own version of the movie.
After the May 3 release of the Marvel tentpole, another edition will be released in China and will be marketed and distributed by Chinese distribution company DMG Entertainment. (DMG is listed as a co-producer for the film on IMDB, but this latest press release clarifies that, in China at least, the movie is a Marvel production distributed by DMG.) The announcement, available on Deadline, told fans that the Chinese version would include bonus footage:
The Chinese version of the film will also feature a special appearance of China’s top actress, Fan Bingbing, and will offer specially prepared bonus footage made exclusively for the Chinese audience. Marvel Studios’ experience working on this film with Fan Bingbing and Wang Xueqi and in shooting in China has been very positive and has created a springboard for future collaboration with China’s talented stars and its growing film and television industry.
(WATCH: Check Out the Iron Man 3 Trailer)
DMG has experience with this kind of situation, as the Los Angeles Times points out: Looper also received financing from the company and had a Chinese version that showed more of Shanghai than U.S. audiences saw.
These little nods to the appetites of Chinese fans — or, in some cases, the potential future decisions of Chinese censors, as other movies have learned the hard way — may not seem like much. But studios must be betting that a few extra Chinese location shots or scenes with Chinese actors could pay off in a big way, and they’ve got reason to think it’s possible: analysts predict that China, currently the No. 2 box-office market in the world, will surpass the U.S. within the next decade.