The cover of David Bowie’s 24th studio album, currently in stores, sends a message loud and clear — it’s a modified version of his 1977 album, Heroes, the title of which is crossed out at the top.”The main point the design seems to be making, which I felt was really obvious and beautiful, was that for an artist like David Bowie, you can never escape your legendary past,” Storey says. “It’s the perfect way to present new work. Yes, that’s who I was, that’s who I am, and here’s more music.”
On his blog, designer Jonathan Barnbrook explained that while developing the concept, he found the strongest ways to represent this idea were the simplest ones. Looking at the final product, Carney agrees. “He’s making an album cover that feels like contemporary art and pretty much is,” he says.
As a big Bowie fan, Erin Schiffman says she was hoping for new artwork to go with the new album, but she’s since come around around to the statement it makes. “It’s David Bowie,” she says. “He can do whatever he wants, and it’s still cool.”