Director: Emily Kai Bock
The electronic jam of “Oblivion” isn’t the most obvious single off of Claire Boucher’s exhilarating album, Visions, but once you watch the video for the track, the selection makes more sense. Boucher (better known as Grimes) looks ebullient as she bounces around in the seemingly spontaneous video, ensuring that all eyes on her, despite the football game/dirt bike rally/weight lifting going on in the background. The unlikely combination of strong football-fueled masculinity and the incongruous image of the petite Boucher happily dancing and ignoring her surroundings creates an overwhelmingly positive image of female empowerment. Add gorgeous cinematography to the track’s good-natured vibe and you have a video worthy of a year-end “best of” list.