Prince’s New Song Needs Some of His Old Kinkiness

We are not having a love affair with the new video for Prince's latest single

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“All these computers and digital gadgets are no good,” Prince declared in an interview two years ago. And that was before the mercurial mononym subjected the Internet to “Rock & Roll Love Affair,” his first new release since 20Ten and his most disappointing since The Rainbow Children. His Purpleness has never been afraid of calling back to his catalog, but never before has he sounded so dated as in this “When You Were Mine” retread with phoned-in guitar work, uninterested vocals and a powerless New Power Generation backing him. It’s encouraging that Prince is once again embracing the digital delivery of music, but here’s hoping that whatever comes next from him has lyrics more clever than this somnambulent tale of the fated relationship between a rocker guy and his girl who “believed in fairy tales and princes.” (Or is that Princes?)

Listen for yourself, though, and we’ll be sure to watch for any chart action on “Rock & Roll Love Affair.”

(MOREHappy 70th Birthday, Jimi Hendrix: Photos of an Incendiary Talent)

4 comments
princeluv$
princeluv$

dude this is a-mazing i love this and belive it is nice definatly a keeper!its sexy and smooth new and original! way to go PRINCE!

AlanT-Bond
AlanT-Bond like.author.displayName 1 Like

I actually quite like it...I'm not even a Prince fan...!

badfinger
badfinger like.author.displayName 1 Like

What are you Smokin Joe   , This is a Great Prince song that I cannot put down , Total prince Catchy , Sexy , a keeper .I expect to see it on the charts. Even if it doesn't who cares , I only wish it was longer. Let me play it again Joe

Dubiousraves
Dubiousraves

Joseph, I agree that the new single is weak tea. Was sorry, though, to see your swipe at The Rainbow Children. As a decades-long Prince fan (who was an SF Chronicle copy editor and music writer for 23 years), I think it's one of his best albums -- he sure hasn't made a better once since its release. I realize this is not the pop-crit consensus. Frankly, I don't think most critics even heard it, or bothered to listen to it, or just got hung up on the religious lyrics. Give it another listen; you might be surprised.