James Bond has friends in high places. President Kennedy was a fan of the novels, so much so that fans in Hyannis Port (the Kennedy summer spot) were given a shout-out in promos for Dr. No, and his public declaration that From Russia with Love was one of his 10 favorite books encouraged the producers to make FRWL as the second Bond movie.
Ronald Reagan was also a Bond fan. In 1983, he made an appearance in a TV promo for Octopussy, in which he spoke from the White House and told viewers that “007 is really a ’10’ ” and that “he’s our modern-day version of the great heroes.” But Reagan later said he thought he was appearing in a British anniversary tribute, celebrating the history of the character rather than trying to sell his next appearance. A government spokesman called the use of the President’s image “inappropriate” — but the special aired anyway.