The Rolling Stones, By the Numbers: Celebrating 50 Years Since They ‘Start It Up’

50: July 12, 2012, marks the 50th anniversary of the Rolling Stones’ first gig—making them, according to the Rock and Roll Hall of Fame, the record holders for rock-band longevity.

A half-century after that night at the Marquee Club in London, the Stones (pictured here in 1962) are celebrating their achievement with a new Shepard Fairey-designed logo, in which the S and O in “Stones” have become five and zero. A documentary about the history of the band is also planned for release later this year, and an exhibition of photographs from their time together opens July 13 at Somerset House in London.