[youtube=http://www.youtube.com/watch?v=kc-RMLR8sGw]
CLIENT: Campari
YEAR: 1984
Federico Fellini, Italy’s most famous director, and Campari, Italy’s most famous aperitif — sounds like a pretty good match to us.
ON A SCALE OF 1 (LOW) TO 10 (HIGH), HOW WELL DOES THIS SPOT REFLECT THE DIRECTOR’S STYLE OR SENSIBILITY? (8) The 60-second gem — it had us smiling throughout — presents, as its basic conflict, one of Fellini’s favorite themes: how men and women are locked into an eternal struggle for control. The baleful looks of the elegant blonde are terrific; the leering grins of the immaculately groomed satyr are even better.