Arguably the most famous commercial of the last 30 years, Scott’s mini-movie didn’t go over so well with Apple’s board of directors (who ignored the wildly enthusiastic endorsement of both Steve Jobs and new CEO John Scully). The board even tried to sell Apple’s scheduled Super Bowl ad time days before the big game.
ON A SCALE OF 1 (LOW) TO 10 (HIGH), HOW WELL DOES THIS SPOT REFLECT THE DIRECTOR’S STYLE OR SENSIBILITY? (9) Scott’s big-budget project (with a huge-for-time budget of $900,000) is a minute-long catalog of the visual elements featured in so many of his films: diffuse lighting, a drab palette (better too set off splashes of light and color), and camera angles that emphasize the physical environments.
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