We can only guess that it was the astonishing dance scenes in Black Swan that got Aronofsky the job of presenting Jennifer Lopez’s new line of clothing she designed for the retail giant. J. Lo goes through a series of (computer-generated) costume changes as she belts a cover of the Kiki Dee Band’s 1974 semi-hit “I Got the Music in Me.”
ON A SCALE OF 1 (LOW) TO 10 (HIGH), HOW WELL DOES THIS SPOT REFLECT THE DIRECTOR’S STYLE OR SENSIBILITY? (2) Absent an undercurrent of sexually charged psychodrama or a jittery and intrusive camera that takes audiences to places they might not want to see, this Aronofsky-helmed short is curiously bland and generic — but given the client, that’s not at all surprising.
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