A dog can’t chase after a Volkswagen bug because he’s too fat to fit through his doggy door. He develops his own weight-loss routine — chasing after balls, abstaining from treats offered by his owners — and sheds his unwanted pounds to achieve his dream of chasing cars. The ad is cute and succinct. It should have stopped there. Unfortunately, it didn’t. The camera pulls out to reveal that the dog commercial is actually being watched by aliens at the Star Wars cantina. When one comments that the fat dog is funnier than the Darth Vader kid from last year’s Super Bowl, the actual Vader uses the force to choke him. What kind of secret life does Vader have that he hangs out at the cantina?