E-Trade’s talking baby advises his father on how to save for his kid’s future. A second talking baby cruises the newborns in the maternity ward for dates. This is not E-Trade’s finest moment.
Grade: C+
The Best and Worst Super Bowl Commercials of 2012
Animals, beer, women in bikinis, aging actors — all the things that one would expect from Super Bowl commercials were present and accounted for this year. TIME grades the ads of Super Bowl XLVI.
E-Trade, ‘Fatherhood’
Full List
1st Quarter
2nd Quarter
- Budweiser, ‘Return of the King’
- Doritos, ‘Man’s Best Friend’
- Chevy Camaro, ‘Happy Grad’
- General Electric, ‘Turbine’
- John Carter
- TaxACT, ‘Free to Pee’
- The Lorax
- Volkswagen, ‘The Dog Strikes Back’
- H&M, David Beckham Bodywear
- Coca-Cola, ‘Catch’
- Chevy Sonic, ‘Stunt Anthem’
- Star Wars: Episode I — The Phantom Menace 3-D
- Marvel’s The Avengers
- Teleflora, ‘Adriana Lima’
- Skechers, ‘Go Run, Mr. Quiggly!’
- Cars.com, ‘Confident You’
- Doritos, ‘Sling Baby’
- E-Trade, ‘Fatherhood’
- G.I. Joe: Retaliation
- Toyota Camry Effect, ‘Connections’
- Hulu Plus, ‘Huluboratory’
- Bud Light, ‘Welcome to Halftime’
3rd Quarter
- Chrysler, ‘Clint Eastwood: It’s Halftime in America’
- BMW 3 Series, ‘The Big Grab’
- Chase QuickPay, ‘Drew Brees and Son’
- Fiat 500 Abarth, ‘Seduction’
- Pepsi Max, ‘Checkout’
- Toyota Camry, ‘It’s Reinvented’
- Coca-Cola, ‘Arghh’
- Dannon Oikos Greek Yogurt, ‘John Stamos and the Tease’
- Century 21 Real Estate, ‘Donald Trump’
- Acura NSX, ‘Jerry Seinfeld: Transactions’
- General Electric, ‘Building Something Big’
- Budweiser, ‘Eternal Optimism’
- Bridgestone, ‘Performance Basketball’
4th Quarter
- NFL, ‘Timeline’
- Honda CR-V, ‘Matthew’s Day Off’
- Act of Valor
- MetLife, ‘Everyone’
- Hyundai, ‘Think Fast’
- Bud Light, ‘Rescue Dog’
- Kia Optima, ‘A Dream Car. For Real Life’
- CareerBuilder, ‘The Business Trip’
- Samsung Mobile, ‘Thing Called Love’
- Cadillac ATS, ‘Green Hell’
- History Channel, Swamp People
- GoDaddy.com, ‘The Cloud’
