“Let them eat cake.” That must have been said in one of the production meetings for the making of Tom Petty’s “Don’t Come Around Here No More” video. Perhaps it was first uttered by Jeff Stein — the prolific early-’80s music-video director who also helmed the Who biodoc The Kids Are Alright. Stein sets this song in a creepier-than-Carroll Wonderland, with Petty in an outsize mad hat. The cake in question is Alice herself, devoured at the end by Petty and friends after a menacing chase in a black-and-white-checkered room. Audiences ate it up. The single was a big hit, and the video is one of the most memorable from a decade that defined the form. There’s also a lesson here for young women everywhere: if you meet the guy from the Eurythmics (Dave Stewart, who first wrote the song for Stevie Nicks but finished it with Petty) sitting on a mushroom, smoking a hookah and playing sitar, it’s best not to eat what he offers.
The 30 All-TIME Best Music Videos
Thirty years ago, MTV began to beam a budding art form — the music video — into homes across the U.S. TIME takes a look back at the most memorable clips from three decades' worth of music television
Tom Petty and the Heartbreakers, ‘Don’t Come Around Here No More’ (1985)
Full List
1980s
- Talking Heads, ‘Once in a Lifetime’ (1980)
- Michael Jackson, ‘Thriller’ (1984)
- Godley and Creme, ‘Cry’ (1985)
- a-Ha, ‘Take On Me’ (1985)
- Tom Petty and the Heartbreakers, ‘Don’t Come Around Here No More’ (1985)
- Run-DMC, ‘Walk This Way’ (1986)
- Peter Gabriel, ‘Sledgehammer’ (1986)
- Madonna, ‘Express Yourself’ (1989)
1990s
- Sinéad O’Connor, ‘Nothing Compares 2 U’ (1990)
- Nirvana, ‘Heart-Shaped Box’ (1993)
- Nine Inch Nails, ‘Closer’ (1994)
- The Beastie Boys, ‘Sabotage’ (1994)
- Weezer, ‘Buddy Holly’ (1994)
- Jamiroquai, ‘Virtual Insanity’ (1997)
- Missy Elliott, ‘The Rain (Supa Dupa Fly)’ (1997)
- Pulp, ‘This Is Hardcore’ (1998)
- Blur, ‘Coffee & TV’ (1999)
- Björk, ‘All Is Full of Love’ (1999)
- Chemical Brothers, ‘Let Forever Be’ (1999)
- Fatboy Slim, ‘Praise You’ (1999)
2000s
- D’Angelo, ‘Untitled (How Does It Feel)’ (2000)
- Fatboy Slim, ‘Weapon of Choice’ (2001)
- Johnny Cash, ‘Hurt’ (2003)
- The White Stripes, ‘The Hardest Button to Button’ (2005)
- OK Go, ‘Here It Goes Again’ (2006)
- Gnarls Barkley, ‘Going On’ (2008)
- Beyoncé, ‘Single Ladies (Put a Ring on It)’ (2008)
- Lady Gaga, ‘Bad Romance’ (2009)
- Kanye West, ‘Runaway’ (2010)
- Arcade Fire, ‘We Used To Wait/The Wilderness Downtown’ (2010)
