Full disclosure: This writer once made a documentary series about music-video directors, during which Jonathan Glazer said if he had a pound for every time he’d been asked how he did “Virtual Insanity,” he’d be able to retire. The short answer is that the walls move, not the floor. Yet with all the visual trickery in the world, the video simply wouldn’t work without lead singer Jay Kay’s effortless dancing (which he cleverly tried to re-create at that year’s MTV Music Video Awards). It’s that combination of human creativity (on the parts of both Kay and Glazer) and technical flourishes that still make “Virtual Insanity” so compelling to watch.
The 30 All-TIME Best Music Videos
Thirty years ago, MTV began to beam a budding art form — the music video — into homes across the U.S. TIME takes a look back at the most memorable clips from three decades' worth of music television
Jamiroquai, ‘Virtual Insanity’ (1997)
Full List
1980s
- Talking Heads, ‘Once in a Lifetime’ (1980)
- Michael Jackson, ‘Thriller’ (1984)
- Godley and Creme, ‘Cry’ (1985)
- a-Ha, ‘Take On Me’ (1985)
- Tom Petty and the Heartbreakers, ‘Don’t Come Around Here No More’ (1985)
- Run-DMC, ‘Walk This Way’ (1986)
- Peter Gabriel, ‘Sledgehammer’ (1986)
- Madonna, ‘Express Yourself’ (1989)
1990s
- Sinéad O’Connor, ‘Nothing Compares 2 U’ (1990)
- Nirvana, ‘Heart-Shaped Box’ (1993)
- Nine Inch Nails, ‘Closer’ (1994)
- The Beastie Boys, ‘Sabotage’ (1994)
- Weezer, ‘Buddy Holly’ (1994)
- Jamiroquai, ‘Virtual Insanity’ (1997)
- Missy Elliott, ‘The Rain (Supa Dupa Fly)’ (1997)
- Pulp, ‘This Is Hardcore’ (1998)
- Blur, ‘Coffee & TV’ (1999)
- Björk, ‘All Is Full of Love’ (1999)
- Chemical Brothers, ‘Let Forever Be’ (1999)
- Fatboy Slim, ‘Praise You’ (1999)
2000s
- D’Angelo, ‘Untitled (How Does It Feel)’ (2000)
- Fatboy Slim, ‘Weapon of Choice’ (2001)
- Johnny Cash, ‘Hurt’ (2003)
- The White Stripes, ‘The Hardest Button to Button’ (2005)
- OK Go, ‘Here It Goes Again’ (2006)
- Gnarls Barkley, ‘Going On’ (2008)
- Beyoncé, ‘Single Ladies (Put a Ring on It)’ (2008)
- Lady Gaga, ‘Bad Romance’ (2009)
- Kanye West, ‘Runaway’ (2010)
- Arcade Fire, ‘We Used To Wait/The Wilderness Downtown’ (2010)
