Just when you thought it was safe to read other books, J.K. Rowling said she had an announcement to make. The development, though incredibly vague, was enough to send fans spiraling back into their Potter addictions. When Rowling did finally reveal her mysterious bit of news, the world was introduced to Pottermore, a new digital continuation of her hallowed series. The site promises 18,000 words of never-before-seen material, fan interaction and — finally — a store selling Potter e-books. Set to launch in October, fans are already anxiously awaiting their return to the wizarding world, and seem perfectly happy to welcome Potter 2.0.