In an attempt to sample how the other, poorer half lives, Paris Hilton and Nicole Richie’s first season of The Simple Life uprooted the heiresses from L.A. and took them to Arkansas, where they bunked up on the Leding family farm. Among the “simple” challenges the two socialites faced — working minimum-wage jobs, manning a county fair kissing booth and cooking were just a few — it was often basic conversations with regular people that proved the most challenging. In one particularly memorable scene, Hilton claimed to not know what Walmart was, asking if the megachain was a place where “they sold wall stuff.” Whether by design or legitimate ignorance (we hope it was the former, but suspect the latter) Hilton’s comment made her look completely out of touch with not only simple life, but real life as well.