That’s right: MTV has announced that the fourth season of its hit Jersey Shore will send Snooki and the gang to The Boot, as part of the series’ ongoing effort to promote positive images of Italian American culture. I am hoping that it will look something like this (see above). Excerpts from MTV’s announcement after the jump:
NEW YORK (January 25, 2011) – MTV today announced the Season Four greenlight of its record-breaking series “Jersey Shore.” Set to begin production Spring 2011 in Europe, the hit show will film in Italy and air later this year. Going beyond the East Coast beachfront culture MTV viewers turned into a television phenomenon, America’s most talked about housemates are leaving the boardwalk behind for the piazzas of Italy. Poised to get their G.T.L. on abroad, ready to drop in on Vinny’s family for a famous Guadagnino dinner and excited to trade gorillas for Italian stallions, this wacky and dysfunctional family is about to turn “the beautiful country” upside down.
“While the stateside ‘Jersey Shore’ locales have become iconic for our audience it’s really the constantly evolving dynamic amongst the cast that keeps them coming back each season and Europe is a fresh spin on a show that continues to reach new heights for us,” said Chris Linn, Executive Vice President of Programming and Head of Production for MTV. “The cast is headed to the birthplace of the culture they love and live by. We can’t wait to see what erupts as a result.”
“Jersey Shore” is MTV’s #1 series of all time among P12-34. Currently in its third season, “Jersey Shore” is averaging an 8.3 P12-34 rating, up 46% versus Season Two (5.7) and up 219% from Season One (2.6). “Jersey Shore” ranks #1 in its time period (Thu 10p-11p) across all television among P12-34 and P18-49, beating the broadcast networks. This season, “Jersey Shore” has produced MTV’s top four series telecasts ever; its most recent episode on 1/20/11 is MTV’s most watched series telecast ever, with 8.9 million total viewers, topping the network’s previous record set by “Jersey Shore” on 1/13/11. The 1/20/11 telecast was also the #1 telecast on Thursday among P12-34, beating “American Idol” by nearly 1 million viewers.
I included that last ratings paragraph just to make you sad.