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Spoiler Alert! Conan Announces Shocking Name of His New Show

By James Poniewozik | @poniewozik | September 1, 2010 | +

Ladies and gentlemen, this November, Conan O’Brien is… Conan! Or “Conaw,” depending how you prefer to pronounce it.

The show-title announcement is neither earth-shattering nor a surprise, I guess, but with two months to build hype for the show, and no Emmy win for Tonight to generate a new burst of publicity, we Coco-obsessed media types have to write about something, I suppose.

At Vulture, Joe Adalian describes the process of clearing the rights for the name, presumably against the claims of various fictional barbarians, deceased mystery writers, medieval Manx bishops, &c.

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