Mad Men Watch: Paging Dr. Lyle Evans

Before reading this post, enjoy dinner and a show at a Benihana restaurant, then watch last night’s Mad Men.

Sally Draper got a haircut, and Roger Sterling a dressing down, in the fifth and strongest episode of the fourth season. Streamlined compared with last week’s scattershot plot, the new hour, titled “The Chrysanthemum and the Sword,” focused on just two stories: one detailing Sterling Cooper Draper Pryce’s attempt to land the Honda Motorcycle account, the other of Sally’s troubled behavior and its effect on her mother, stepfather and adored dad. The first plot line showed something in little evidence lately — why Don Draper is a Mad Ave. legend — while the other indicated his limited understanding of, and control over, the two most important women in his life.

Written by Erin Levy (who began as a writer’s assistant and was promoted to scripter; she’s the show’s own backstage Peggy Olson) and suavely directed by series-TV veteran Lesli Linka Glasser (from Twin Peaks to Freaks and Geeks, plus E.R., The West Wing and, two weeks ago, a True Blood episode), “The Chrysanthemum and the Sword” inched the show’s timeline from late Feb. 1965 to mid-March. A New York Times front page and a Chet Huntley news report on NBC refer to civil rights marcher and Unitarian clergyman James Reeb, who died on Mar. 11, two days after men in Selma, Ala., cracked his skull. A few days later, Sally is watching a Man from U.N.C.L.E. episode, “The Hong Kong Shilling Affair,” which aired Mar. 15. There’s also an allusion to the Beach Boys’ hit “Help Me, Rhonda,” which appeared on their Mar. 1965 album The Beach Boys Today! and was released as a single the following month.

“A Deerfield chum” has brought Pete in contact with the Honda honchos, apparently restless at Grey Advertising and considering a new agency to handle their big motorcycle account. (The company had yet to introduce automobiles to the U.S.) Everyone at SCDP is a-slaver at the prospects. To read the minds of their inscrutable potential clients, the execs do a quick cram, dining at Benihana and skim-reading The Chrysanthemum and the Sword, anthropologist Ruth Benedict’s 1944 study of the Japanese character. Roger will have none of it. Blaming the Japanese for the deaths of his World War II buddies two decades before, he puts the kibosh on the courtship. The others proceed anyway, and when the Honda brass comes to visit, Roger bursts into the meeting and plays a one-man round of Get the Guests, ending with “We don’t want any of your Jap crap.” After Roger storms out, the other members of SCDP apologize for their ugly American and are invited to enter the competition for the Honda account.

Roger, still fuming in his office, tangles with Don and then Pete, who’s been getting bolder/snottier, and now gives his top boss a blast. “You’re wrapping yourself in the flag so you can keep me from bringing in an account,” he shouts at Roger, “because you know that every chip I make, we become less dependent on Lucky Strike and therefore less dependent on you.” Roger takes a swing at Pete, and Don disperses the fracas, telling Roger, “He’s right.” Pete is right, and cruel, and, typically, thinking of himself as the righteous man victimized. (Just a tad off-message, he also snaps, “I’m expecting a child.”)

Don’s been dogged lately by Ted Chaough (Kevin Rahm, the gay realtor from Desperate Housewives), a partner at the rival, same-size agency Cutler Gleason and Chaough. Ted has taken on SCDP’s old clients Clearasil and Jai Alai, and regards himself, publicly, as the new Don Draper. Now he’s fighting Don for the big new account; “Help help me, Honda. —Love, Ted Chaough” is his little taunt. Don, a whiz at corporate gamesmanship, has an idea. “Chaough said he’s in my rear-view mirror. Well, guess what? I’m going to make a left turn, right off a cliff.” He’ll run a variation on the old Potemkin Village ruse: get the word out that he’s making an expensive TV spot, then prove to the Honda bigwigs that he’s more observant of Japanese etiquette than they are. Thanks to Joan and Peggy, the trick works. And though it runs too smoothly by half, the stunt reminds viewers that, whatever his manifold failings, Don is damned good at his job.

And dismal at parenting. Back at the apartment, Don has his two elder children, 10-year-old Sally and seven-year-old Bobby, in his care for the weekend. But why stay and play with them when he can go out to Benihana with a standby date? That’s Bethany Van Nuys (Anna Camp, who as the sinister minister’s wife Sarah Newlin on True Blood had an affair with Jason Stackhouse), a sort of Allison, Don’s ex-secretary, but with a more complicated hair style. Bethany? “I don’t like that,” Sally tells Don. “You don’t have to,” he replies, and leaves them in the care of the nurse from across the hall, Phoebe (Nora Zehetner, who was Eden McCain on Heroes and Dr. Reed Adamson on Grey’s Anatomy).

Abandoned by her father often during the marriage, and more so when it broke up, and now in his weekend-dad duty, Sally slips away from Phoebe and Bobby into the bathroom and cuts her hair — not severely, but sloppily and noticeably. Sally wants, needs, pleads to be noticed. She also wants to know about her father’s sexual relationships, and whether Phoebe is one of them. “Are you and Daddy doing it? I know what it is,” she says, citing schoolyard wisdom. “I know that the man pees inside the woman.” Told to talk with her mother about such things, Sally says no. And Phoebe has short hair and Daddy likes her. Now the true confession: “I just wanted to look pretty” — obviously, for her dad. She’d fit in perfectly with the “girls” Dr. Faye Miller grilled last week about self-esteem and finding Mr. Right, except that for Sally the right and only man is her father. In last night’s upfront tease of scenes from earlier episodes, Sally confessed to Glen, the creepy neighbor kid, that “Every time I go around a corner, I keep thinking I’ll see my dad.” Cutting her hair is a way to make him notice her, as either a problem child or a budding woman.

Love. jealousy and a mulishness she inherited from both parents are all in evidence a few nights later, on a sleepover with her friend Laura. Laura is asleep; Sally is watching that episode of The Man from U.N.C.L.E., which features a tight two-shot of series costar David McCallum and guest player Glenn Corbett, whose swarthy good looks are close enough to her father’s that I half-expected the TV image to dissolve into Don. Instead, Sally touches her nightdress in a sensitive area. Laura’s mother enters, is shocked by what she sees and takes Sally home, where she confronts Betty with news that the girl was “playing with herself.”

Betty, hardly more mature than her daughter, had reacted to Sally’s DIY haircut by slapping her face; here, after a flummoxed consultation with her husband Henry, she warns Sally that if she finds her doing that again, “I’ll cut your fingers off.” When she calls Don to say that Sally “was masturbating, in front of a friend,” Don asks, “Boy or girl?” In fact the incident was slightly misreported, since Laura was sleeping at the time. Sally is no sexual exhibitionist; she was not showing off but playing out the confused and desperate urges inside her. On the cusp of precocious puberty, Sally wants to be a woman — Don’s woman. Subconsciously sensing herself in competition for her father’s attention with all his other women, from Betty to Bethany to Phoebe, she must both demean them and imitate them. (More on Time.com: See a gallery of the top 10 things we miss about the Mad Men era)

Henry convinces Betty to take Sally to a children’s psychiatrist, Dr. Edna Keener (Patricia Bethune, another True Blood alumna; she played Jane Bodehouse). In her initial interview with the doctor, Betty spills out her own psychograph through Sally — that the crucial source of the girl’s unease is not the divorce and remarriage but the death of Betty’s father! And because Betty feels little but hatred for Don, she can’t understand that Sally’s love for him might be driving her to act out. Instead, it’s all about Betty. “I feel like Sally did this to punish me somehow for everything,” she says, to which Dr. Edna replies, “Sounds to me like it wouldn’t be bad for you to talk to someone.” When the doctor leaves to schedule appointments, Betty looks across the room at a doll house, with father, mother and child: the perfect toy American family.

In the sundered Draper family, Don, though jolted by the news, remains a distant, disturbing figure. Betty may still be adrift as a mother and cocooned in loathing for Don. Sally, that beset blond darling who seems always to have been abruptly roused from a sleepwalk, has surely fallen into a perilous patch of preadolescence. But after four years of domestic disintegration, can the healing commence? Is there the hope of a breakthrough? Think of the final line of Portnoy’s Complaint, where the shrink, having listened mutely to a novel’s worth of neuroses, tells his patient, “Now vee may perhaps to begin. Yes?”

A fusillade of bullets:

  • In a brief boardroom discussion of the Selma violence and Lyndon Johnson’s proposed Civil Rights Act, Roger is sympathetic to the protesting blacks, but Bert Cooper wonders, “Why aren’t they happy?” Pete gives an answer any upper-class ad man should appreciate: “Because Lassie stays at the Waldorf, and they can’t.” (Next week’s episode is titled “Waldorf Stories.” Does that presage the return of the man from the Waldorf Astoria, Conrad Hilton?)
  • During the first visit of the men from Honda to the SCDP offices, Joan greets them graciously and knowingly, ready to give them a list of the best Manhattan steakhouses. The second-in-command mutters to his boss, in Japanese, “How does she not fall over?” Joan, seemingly reading the on-screen subtitle, observes, “They’re not very subtle, are they?” “No. They are not,” replies the translator.
  • Ted Chaough may be a thorn in Don’s ego, but his wit and his barbs are sharp. He dreams up a smart pitch for Hondo: a macho motorcyclist who, when the helmet is finally removed, is revealed as a gorgeous “California blond.” (Ted’s got a Beach Boys fixation.) Then, calling into his office a young man who used to work at SCDP, he hears the kid praise Don fulsomely. Annoyed, Ted dismisses the guy, adding, “And give me 20 different words for pimples.” (CGC now has the Clearasil account, remember.)
  • Why does Don tolerate the mouthy, incompetent Miss Blankenship as his new secretary? Why does the series put up with her — broad comic relief? For that we have most of the rest of television.
  • Except for Miss B., Don’s rough on all his women, including his dates. At Benihana, Bethany has to do all the conversational lifting, plus teach Don to use chopsticks. Or she might be trying too hard because this is just their third date in five months. And when Phoebe tells him about his daughter’s haircut, he fulfills her prophesy to Sally — “Do you realize I’m in worse trouble than you are?” — with cool rage and a curt dismissal. When she waves aside the babysitter money he holds out, he says, “Consider it severance.” As the French would say, quel pricque.
  • Poor Bobby Draper. As the good child, he’s quickly nudged out of every scene so the show can concentrate on Sally. (Maybe he needs to take up with Glen.) And poor Henry. A paragon of second husbands, he’s kind, sexy and wise. He doesn’t treat her as a trophy or a millstone, Don-style, but as a sweet equal; she is charmed by his affection and returns it. But every time we see them in an easy intimacy, the doorbell rings. Relaxing on the living-room couch, her head resting in his lap as he reads, they’re disturbed by the kids’ coming home. Starting to make love, they’re interrupted by the sleepover mom. Both times, Sally (coincidentally) has altered their roles from fond lovers to distraught parents.
  • Finally, some warmth between Don and visiting sociologist Faye Miller (Cara Buono). Turns out Dr. Faye, who everyone at SCDP thought was Dr. Mrs. Faye, is actually Dr. Miss Faye: not married, not divorced. Over a bottle of sake in the office canteen (“I don’t know how people drink the way you do around here,” she observes; “I’d fall asleep”), Faye reveals a trick of her trade: “You’d be surprised what people will say to an interested stranger.” Instantly, Don opens up about his kids, and his particular concern about Sally. “Well, I can’t say I have any evidence to support this,” Faye says helpfully, “but I’m pretty sure that if you love her, and she knows it, she’ll be fine.” And so, like his daughter and his ex-wife, Don has made a date with a shrink. Of course he wants to make it a real date. In the all-time rudest invitation to an evening out, he asks, “Do you have dinner plans with your fake husband?” Faye: “Good night.”
  • Mid-rant in his diatribe against the Japanese, Roger blusters, “Why don’t we just bring Dr. Lyle Evans in here?” Who is Dr. Lyle Evans? the staff asks. So did a few hundred thousand obsessed overnight bloggers, from Slate to the India Times. YouTube was also clogged with (bogus) Evans clips. Dr. Lillian Lyle Evans King, a Saskatchewan librarian, became a Google sensation. But the name is probably a Mad Man fiction. On Metafilter.com, iamkimiam wrote that series creator Matthew Weiner “just pinged his whole audience with a red herring.” Or maybe he’s Roger’s psychotherapist. Like nearly everyone in Mad Men, the white lion could use some professional help.

More on Time.com:

See photos of Man Men star Jon Hamm

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    One beef I often have with Glee episodes is that they move too fast, go in too many directions, try to cram in too much at once. You might say that about “Goodbye,” the season 3 finale, but in this case that approach seemed about right. It’s an episode about graduation, and graduation is something that, no matter how much you plan for and anticipate it, still goes too fast. Graduating is something you do, but in the moment it feels like something that happens to you, suddenly and all at once, like going over a waterfall.

  • thegoodherb

    Joan realized that the Japanese visitors were joking about her breasts because if you watch the scene, their eyes were focused on her chest. They were not looking her in the eye and when they laughed and the translator did not translate the joke — it was easy to figure out what was going on.

  • katy93

    Yeah, I’m afraid no woman needed that subtitle.

  • cmonstah

    “quel pricque”? Don Corlissio, you are a master.

  • bongo51

    Don’t forget Bobby was always getting into trouble in earlier seasons – breaking things, acting out, etc. When they cast 2.0, he suddenly became a quieter and nicer kid.

  • http://lnsmitheeblog.blogspot.com L.N. Smithee

    Re Mrs. Blankenship:

    1. Did it occur to you that after Allison’s weepy and violent departure from SCDP, perhaps none of the other ladies want to deal with Don?

    2. While Mrs. B may be dotty and /or senile, she hasn’t committed a blunder like switching notes between bouquets of roses sent to a wife and a secretary.

    3. What’s wrong with comic relief? Who didn’t bust up laughing when Freddy Rumsen played Mozart on his fly?

    Re “Dr. Lyle Evans” : Erin Levy’s script was the crispest and smartest this season, and IMHO, Sunday’s episode was superior to all of Season 3. That being said: Unless we’re going to be introduced to the evil Dr. Evans eventually, it was needlessly self-indulgent to drop a fictional name in the middle of a history-centered diatribe seemingly just for the pleasure of tracking Google hits.

  • rumsey10

    Wow. Of all the “Mad Men” blogs and posts each week, the Time.com contribution is always the most incisive and cogent. And written with style. Thanks.

  • rumsey10

    But to add to all the thousands of blog comments, I find it very strange that:

    March 11, 1965 was a Thursday. Why were Bobby and Sally staying with Don on a weeknight?

    I figure he had to go on the Benihana expedition because time was of the essence with the Honda account. Perhaps the kids were dropped on him at the last minute. And he had to have a date, so he took Miss Priss. He wasn’t just on a date, ignoring his kids. He was working.

    March 15, 1965, the night of the sleepover, was thus a Monday night. Why would this be taking place on a weeknight, since Easter, 1965, was in the middle of April, so the odds of there being a school vacation were slim.

    An odd and obvious slip by the writers in order to shoehorn in Selma and then TV episode they’d fixated on.

  • mikeijames

    joan can no longer trust don with the pretty secretaries after allison. joan knows everything that goes on in that office and while she generally gives don the cream of the crop — herself, jane, allison, et al — she knows he won’t cross the line. now, she knows he’s just like every other cad in the office and as punishment, miss blankenship who hails from a different era and makes “mistakes” to put don in his place. she’s about as incompetent as bert cooper himself. she may be out of step with the times and the technology thereof, but she knows that office inside and out.

    i love the rivalry between ted chaough and don draper. any maddict worth her salt knows that don draper — and i’d argue the show — does best when he has an adversary in his site. i don’t care if it pete campbell, duck phillips, lane pryce, or now ted chaough, he brings his a-game when he’s on the war path.

  • georgiac

    “When the doctor leaves to schedule appointments, Betty looks across the room at a doll house, with father, mother and child: the perfect toy American family.”

    In Betty’s glance at the dollhouse, I saw an eventual revelation that she’d been sexually abused by Papa Gene–anyone else?

  • lorijeanne

    To georgiac: I thought the same thing about Gene – but not during the dollhouse glance: Betty was smiling. But abuse would explain alot about Betty, and Sally’s sexual awakening.

  • http://estaticaiiii.wordpress.com estaticaiiii

    I felt that when Joan said “They are not very subtle, are they?”, she meant the men weren’t subtle. But from the way the translator was looking at her when he replied, I think he meant her breasts as he said “No, they are not.”

  • sherrildc

    Sally is only 10 (as the writers made a point of reminding us in the scene with Don and Faye), so something must have happened to provoke that behavior, and Grandpa Gene seems to be the likely candidate. Then again, this show’s writers do love their red herrings.

  • http://daintyinferno.wordpress.com Mandy

    A little girl masturbating at 10 years old? Totally normal, no reason to believe that abuse provoked it. Your comment shows that even 45 years later people are still largely uninformed about masturbation as a healthy expression of sexuality.

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