Tuned In

Moving Past Politics on Health Care? Not on Cable

Here’s a crazy idea. The President of the United States and Congressional leaders are holding a forum on whether and how to reform the health-care system, a matter that affects pretty much everyone’s lives and is worth trillions to the economy. Wouldn’t it be wild if the TV networks airing the summit covered it mainly with analysts who are experts on, you know, health care reform?

I know! Crazy! Will never happen! Predictably, instead, the cable news networks brought in David Gergen, Donna Brazile, Chris Matthews—the same mouthpieces who are always on cable to cover politics, as politics. Which is fine, as far as it goes. But might it be nice to have some journalists or other experts on hand to take a stab at whether any of the competing claims are, you know—correct?

OK, I know the counter-argument. Cable is covering the summit as politics because, whatever anyone says, it is politics. Of course it is. Of course there are political ends and stakes, and there is nothing wrong with analyzing them.

But it’s not only politics. It’s also an issue about an expensive and vital system about which much of the audience—whatever their political beliefs—has considerable, and maybe life-and-death concerns. It’s an issue over which politicians are throwing around soundbites and claims about complex situations. Having guests on who can try to assess the competing claims, and actually give the audience a sense of what’s right, what’s possible and what’s fiction—not to mention ask informed follow-ups in interviews—would serve a function people actually want journalism to perform: informing them.

I suspect that part of the problem here is that, for mainstream news organizations, retreating to the cynical position that “It’s all politics” conveniently allows them to avoid having someone on the air who might claim that one side is more right than the other, or that one party is being more disingenuous. Which makes people mad, and is awkward. Better to take the meta-step back and ask not, “Is the President right?” but “How is the President doing?” and “Is the opposition winning or losing?”

Thus you get a summit whose biggest takeaway for viewers is whether Obama or McCain won their testy war of zingers, and which one was being disrespectful. Which is pathetic.

I will at least credit Fox News on this one. Though it was doing plenty of political analysis, and taking a lot of viewer feedback from a largely anti-health-care-bill amen chorus, it at least made some efforts to address the actual merits of the reform proposals, albeit from a definitely anti-Obama perspective. It featured its healthcare analyst Dr. Marc Siegel, a critic of the health-care bill who has likened some aspects of it to eugenics. It also visited a senior center, interviewing only seniors who opposed Obama’s proposals.

In any case, by early afternoon, cable was increasingly cutting away from the health summit, and MSNBC was airing hockey. Maybe that game will get it the fight it wants.

Related Topics: health care, politics, Uncategorized
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  • showtime45

    This post made me think of all that footage of Cronkite and others during Apollo 13 crisis and others that required the analysis of people with specific knowledge of programs or processes. For Apollo 13 they rolled out science advisors and professors and such to decode some of the NASA-speak and provide insight into how decisions are made.

    So maybe it’s just another sign of our times, or maybe just the difference between network news and cable. By having only the political and argumentative side of the story, “news” organizations can maintain the viewership through entertainment and not really informing the public.

    There’s a reason I disliked watching the news as a kid. It was boring and “educational”. Now, I’m a bit nostalgic for that kind of programming, which is an odd feeling for something I didn’t care about at the time, and probably why I mostly get my news online or from Frontline.

  • onesidemakesyougrowsmaller

    Good post, James. I wonder if the decision to have political analysts for a debate like this might not be quite so deep, however. Those names you mention are known to the public and producers can be confident that they know how to conduct themselves on camera, that they’re interesting to watch (as interesting as they can be, I guess) and that they know the ins and outs of cable-news debates. Trying to scrounge up some hcr experts who won’t put the viewer to sleep or won’t make a total fool of themselves might be a tall order. Not that they shouldn’t try.

    Do people who appear on these shows in an expert capacity get paid for their time? Since Donna Brazile appears a lot, I’m thinking she doesn’t do it for free. Would those people be on retainer, or do they get paid per appearance? If they get a salary, would it be somewhere in their contract that they must make a certain amount of appearances?

  • masurix

    I think you are exactly right. There is no news or explanation left, there’s only spin and the selling of outrage. The health care reform issue is a great example of how that culture of news-tainment has castrated rational discourse. I don’t know a single person who doesn’t go off on their own political slant when the darn thing gets mentioned. The details of the plan are irrelevant. I suspect that’s why there’s a dearth of experts and in-depth reporting – no one cares about the actuality. Details and information don’t sell like bias and outrage do, and Americans are buying by the truckload.

  • georgiac

    But we’re the consumers of this stuff. What are the ratings for Newshour on PBS versus whatever MSNBC, CNN, and Fox offer all day and whatever the three non-cable networks offer as part of a 25 minute evening news broadcast? Lots of us keep saying we don’t like spin and fluff and constant politicking, but apparently there aren’t enough of us to reward programming that does ask us to expend a little attention and effort.

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