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Dead Tree Alert: The Third Bias

 

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Brooks Kraft / Corbis for TIME

My column in this week’s print TIME expands on a bullet point from my post a week ago, on the Pew Research poll that asked TV viewers whether they believed the networks they watched had a liberal or conservative bias. The problem with this dichotomy, used not just by Pew but media critics all over, is that it overlooks what is the mainstream media’s most common bias—moderate, or establishment, bias:

 

the effect is to bolster centrist political positions — not least by implying that they are not political positions at all but occupy a happy medium between the nutjobs. Meanwhile, conservatives see moderate bias as liberal, and liberals see it as conservative — letting journalists conclude that it’s not bias at all. …

The result is that our view of media ends up as oversimplified as our view of politics—something that was especially in a week of several off-year elections with major independent or third-party candidates. Read the rest here.

Related Topics: dead tree alert, media, media bias, politics
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  • bthompson99

    James, I’ve seen in your posts and elsewhere how CNN is constantly bringing up the rear when it comes to cable news ratings – and I’ve seen comments (yours and others) on how that’s probably because people go to cable networks more for the conservative (Fox) or liberal (MSNBC) entertainment/infotainment rather than straight news. So on a night like last night, does CNN fare better? While I prefer CNN, I’ll sometimes turn to the other 2 for entertainment, but on a night like last night when I just want the news, I stayed tuned to CNN. Wondering if I’m the only one…

  • http://twitter.com/poniewozik James Poniewozik

    CNN definitely historically gets the biggest bump for breaking news. My guess is that was the case yesterday, but we won’t see cable ratings figures for a while.

    By the way, it reminds me of something that I wanted to cover in this column, but just didn’t have the room. This kind of establishmentarian bias exists a lot of places, but I think a network like CNN–the oldest institution of cable news–necessarily has a more kind of establishmentarian, institutional voice. And various political camps now share (for different reasons) a contempt for Establishment authority figures.

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