Tuned In

Something Completely Different: Reviewing Starbucks' Instant Brew

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Scott Olson / Getty

Scott Olson / Getty

You may be unaware that I have a double life as the coffee critic of Time.com. You are probably unaware of this because my credentials consist of one review of Starbucks’ Pike Place blend. Well, today, I have doubled my professional output, with a review of Starbucks’ new instant coffee, Via, which was surprisingly un-bad, even if I still do not quite get the point of it:

Instant coffee makes me sad. This is not a judgment on its flavor. It is because, in my personal experience, the drinking of instant coffee is a surefire indicator that the circumstances of my life have gone badly wrong…

Drink up the rest here.