I mentioned earlier that NBC had picked up Chuck for 13 episodes this season, but NBC just issued its official announcement, which is worth a separate post simply for the way NBC was able to keep the show around. It really was all about the sandwiches! (Well, that and slashing the show’s production budget. Update: Or not! On a conference call this morning, Ben Silverman said there are no plans to cut the budget, which may also owe to the advertising deal. We’ll see.)
Says the Peacock’s release, Chuck survived thanks to “an innovative advertising partnership with Subway,” which will result in “significant integration into the show, as well as traditional advertising tie-ins.” In other words, expect to see a lot more footlongs in Chuck’s future.
So thank you, Subway! But having said that, I’m going back to my Italian deli. I have my limits.